SmartPreneur
Advertisement
  • Home
  • Trending News
  • Brand Insights
  • Profiles
  • Hustle Life
  • Weekend Teaser
  • Radio
  • TV
  • Games & Quizzes
No Result
View All Result
  • Home
  • Trending News
  • Brand Insights
  • Profiles
  • Hustle Life
  • Weekend Teaser
  • Radio
  • TV
  • Games & Quizzes
No Result
View All Result
SmartPreneur
No Result
View All Result
Home Startup

How to Create a Business Name – Part 2 of 3

Blessing Osazuwa by Blessing Osazuwa
November 22, 2020
in Startup
0
How to Create a Business Name – Part 2 of 3
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on Whatsapp

1. Look for a short name that’s easy to spell and pronounce. Shorter names are easier to remember than longer ones. The Texas Oil Company shortened its name to Texaco and it’s hard to imagine “Jerry’s Guide to the World Wide Web” having been as successful if they hadn’t decided on the shorter “Yahoo.”

Join our communityJoin our communityJoin our community

Even if you’re using words that are made-up or use creative spellings, make sure they make some level of sense for the product or service. “U-Haul” and “Flickr” work despite their text-speak because they are accurate names for the business, not because they are spelled strangely. Naming your salon “d’ verse tease” is too clever for its own good.

2. Go universal. It might seem like the best idea in the world to name your construction business “Daedalus Construction” because you’ve studied your Greek mythology, but alienating customers by risking going over their heads is a risk.

This is where knowing your audience comes in: a comics shop named “Jim Gordon’s” might appeal to the Batman-obsessives while alienating the average reader though average readers tend not to shop in comics shops anyway. Think of it as a tradeoff. Upscale restaurants in expensive districts can get away with naming their restaurant something French, but it might be a bad idea in West Memphis, where your clientele might be made to feel excluded, or not “in the know.”

3. Avoid clichéd names. Too often, an adjective becomes train-wrecked into a noun, and a terrible business name is born, like QualiTrade or AmeriBank. Names like this lack personality and your business won’t stand out in a market saturated with similar-style names.

If your business name includes Ameri, Tech, Corp, or Tron as prefix or suffix, you might want to reconsider and come up with a name that’s less saturated.

4. Pick names that can work anywhere. Geographically-specific names will lock your business into a particular niche that will require changing the company name if it grows outside that niche. “Omaha Pipe and Drain” will work for a plumbing repair business in the metropolitan Omaha area, but it won’t help a plumbing contractor land a pipefitting contract in Des Moines or Kansas City. “Kentucky Fried Chicken” officially changed its name to “KFC” recently for this very reason.

5. Pick the most accurate name. Everyone called Bob Dylan’s backup band “The Band.” One day, it just stuck and they would be “The Band” forever. If everyone has taken to calling your copy shop “Main Street Copy,” don’t risk changing it to “The Awesome Copy Super Fantastic Fun Shop” because the given name isn’t exciting enough. In the end, your product or service is the most important thing and the name is the package it comes in. If it’s already got one that works, don’t change it.

Alternatively, know when you’ve picked a name that doesn’t work and take the risk of changing it. Even if you already ordered “TACSFFS Rules” magnets for all the workers at the Main St. Copy joint, take the hit and go with the name that works.

Previous Post

How to Create a Business Name - 3 of 3

Next Post

How To Register A Business Name And An Enterprise In Nigeria

Blessing Osazuwa

Blessing Osazuwa

Blessing does the research to bring you needed information for success.

Related Posts

How Panaramic founders grew a business out of cartooning Nigeria’s history
Brand Insights

How Panaramic founders grew a business out of cartooning Nigeria’s history

by Ruth Okwumbu-Imafidon
January 3, 2023
0

Many Nigerian millennials grew up reading comic books watching tv animation shows that featured toon characters that looked nothing like...

Read more
small hustle idea for teenagers
Hustle life

The biggest mistake online businesses make with pricing.

by Ruth Okwumbu-Imafidon
November 25, 2022
0

Running an online business is the best. So she said! You just run your business with zero expenses. It is...

Read more
HOW TO REPACKAGE YOUR PRODUCT OFFERING FOR PRICE OPTIMIZATION
Weekend Teaser

No Financial model, No Business

by Ruth Okwumbu-Imafidon
November 25, 2022
0

Picture this. You have decided that by building an application, you can solve people’s money problems, possibly by helping them...

Read more
SweepSouth pauses operations in Nigeria from November 25th
Trending News

SweepSouth pauses operations in Nigeria from November 25th

by Ruth Okwumbu-Imafidon
November 23, 2022
0

South African online home cleaning service, SweepSouth, announced yesterday that it would “pause” operations in Nigeria starting November 25, 2022. According to the...

Read more
The customer
Startup

What does the customer want?

by Contributor
November 22, 2022
0

Every business revolves around a product; even if you offer a service, it is your product. Common sense points to...

Read more
CLI COLLEGE gets admitted into IAPCC, as it clocks one year in career training
Trending News

CLI COLLEGE gets admitted into IAPCC, as it clocks one year in career training

by Blessing Osazuwa
November 11, 2022
0

Foremost private career institute, CLI College recently got admitted into the International Association of Private Career Colleges (IAPCC), a global...

Read more
Wema Bank SME business school
Trending News

Wema SME Business School launches 4th edition in Port Harcourt to empower SMEs

by Ruth Okwumbu-Imafidon
November 9, 2022
0

Wema Bank Plc announced that it has launched its fourth edition of business school in Port Harcourt to empower small...

Read more
Load More
Next Post
How To Register A Business Name And An Enterprise In Nigeria

How To Register A Business Name And An Enterprise In Nigeria

Please login to join discussion

Recent News

5 Key Takeaways from Spotify's Business Model: How Small Business Owners Can Increase Success and Build a Sustainable, Profitable Business

5 Key Takeaways from Spotify’s Business Model: How Small Business Owners Can Increase Success and Build a Sustainable, Profitable Business

January 26, 2023
Borrowing From Friends & Family Made Easy With These Four Steps

Borrowing From Friends & Family Made Easy With These Four Steps

January 26, 2023
Business ideas that Nigerians could develop that will appeal to both local and international customers

Business ideas that Nigerians could develop that will appeal to both local and international customers

January 25, 2023
Do not do these 5 things when you’re behind schedule in delivering orders to customers

Do not do these 5 things when you’re behind schedule in delivering orders to customers

January 25, 2023
SmartPreneur

© 2020 SmartPreneur

Navigate Site

  • Home
  • Trending News
  • Radio
  • Games & Quizzes
  • TV

Follow Us

No Result
View All Result
  • Home
  • Trending News
  • Radio
  • TV
  • Hustle Life
  • Brand Insights
  • Profiles
  • Game & Quizzes
  • Weekend Teaser

© 2020 SmartPreneur