Physicist Arnold Pompos isn’t afraid of tackling the tricky questions of science, the ones that keep us awake at night. That’s why he worked out just how fast Santa will have to go to visit every home over Christmas night; a sleigh-sizzling 4,705,882 km/h (approximately 220 times faster than the flight airspeed record, or roughly equal to the speed I’ll check my phone when I get a new notification).
While that’s pretty impressive, and I don’t want to take anything away from Mr. Claus’s achievement, he’s got nothing on email. Email can cross the world and reach your prospects in the blink of an eye. Plus, it doesn’t need to take the rest of the year off to recover.
Now, while I wouldn’t recommend you email every home in the world in one day, I’d definitely encourage you to email your prospects and customers. Obviously, if you’re running a promotion (see our second story) over the holidays, you’ll want to make sure your list knows about it.
But even if you decide to take a break over the holidays, remember emails are for life, not just Christmas.
Action: Start planning your holiday/new year outreach campaign today.
