Building a Successful B2B can get tricky: Here’s 5 tips to help you out
Building a B2B brand is an entirely different ballgame from a B2C brand. While a B2B model seeks to service other businesses, a B2C model seeks out individual consumers. For instance, if you are into insurance with a B2B model, you will be selling your products and packages to businesses, instead of individuals. You could be inviting companies (big or…
Buy-Now-Pay-Later: Help your customers without crippling your financials
Have you had conversations with a lead or prospective customer, only to have him or her freeze when it is time to make payment? The excuses may range from not having spare cash to fund the purchase, not having it in the budget or something. Overall, the customer agrees with you that he has a need for the product or…
The New CBN Cash Withdrawal Policy; What will happen to MSMEs now?
The Central Bank of Nigeria recently announced a new cash withdrawal policy that restricts cash withdrawals from over-the-counter, Automated Teller Machines (ATMs) to N100, 000 and N500, 000 per week for individuals and corporate organizations, respectively. In the circular which was signed by the Director, Banking Supervision Department of CBN, Mr. Haruna Mustafa, the Apex bank added that daily withdrawal…
Cheap Data packages to run your business smoothly online
A look at MTN, GLO, AIRTEL, & 9MOBILE Imagine you are chatting with a prospective customer, and just when it is time to upload the picture or videos of your product, you run out of data. Very offensive, right? Well, you don’t need to be in that situation. Every business, including small and medium sized businesses, has things to do…
Reviews are great for business – Here’s how to play the “Review Game”
If you have been trying to sell your products or services without reviews, you have been doing business the absolutely wrong way. A customer review is worth more than any sales copy you can write. Think of it this way: if you are trying to convince a potential customer to buy from you with all your catchy phrases, the person…
7 Virtual Dollar Cards that SMEs can use for online transactions
Many individuals and small business owners today make online payments (mostly in dollars) for one thing or the other. It could be paying for a Netflix subscription, crediting virtual wallets for Facebook / Instagram Adverts, or paying for purchases on Amazon and Spotify. If you make purchases online, what payment alternatives are available to you? Do you use a virtual…
Business Takeaways from some Top Netflix Hit Movies- A Must Read for Entrepreneurs
Movies have generally moved beyond pure entertainment. Beyond the drama, suspense, thrills, and punchlines, there are often numerous life lessons to be learned when you watch movies with your third eye or sixth sense. If you are an entrepreneur, here are some valuable business lessons you can glean from these hit Netflix releases. BLOOD SISTERS Lesson: There is power…