Here’s why your excellent product is not selling…
Many first-time entrepreneurs argue with the statement that it is not the best product that wins in the marketplace. However, those who have been on the train long enough already know the drill. It is the first time founders that spend forever producing, remodeling and relaunching the same product. They think they need to get the product perfect before they…
Why all the buzz about black Friday…
Some business owners have started their Black Friday sales, while others are all geared up for it. Traditionally, Black Friday is the Friday after Thanksgiving in the United States, and the last Friday in November. Now, it may be done on every Friday in November, or any other day. In fact, for many businesses, black Friday sales runs throughout November,…
5 Major Business Lessons from Kunle Afolayan’s Anikulapo
The movie Anikulapo, directed by Kunle Afolayan, is a masterpiece that brilliantly captures the themes of causes and effects, consequences and other deep-rooted concepts that affect individuals when they find themselves in various situations of life. Anikulapo narrates the story of Saro, played by Kunle Remi, who arrived in Oyo as a traditional textile weaver (Aso-ofi). He later found himself…
7 logistics options to meet your importation and delivery needs
In an era like this, where small businesses purchase goods online and also service hundreds of customers outside their physical location, the need for a good and reliable logistics / delivery partner can hardly be overstated. You would not want to end up with a logistics partner that gets your delivery all mixed up, damaged or even lost. Not every…
Marketing on a Zero budget? Here’s what you should do.
Some people wonder how some brands appear to be all over the place with orders, sales and reviews. “They must have a really huge budget,” some might think. However, it is not every brand that is aggressively marketing its products/services that has a large budget. In fact, there is quite a lot you can achieve on a zero budget, provided…
Business Takeaways from some Top Netflix Hit Movies- A Must Read for Entrepreneurs
Movies have generally moved beyond pure entertainment. Beyond the drama, suspense, thrills, and punchlines, there are often numerous life lessons to be learned when you watch movies with your third eye or sixth sense. If you are an entrepreneur, here are some valuable business lessons you can glean from these hit Netflix releases. BLOOD SISTERS Lesson: There is power…
Why is it called the Black Market?
I first heard the term “black market” sometime in 2007. I think fuel was retailing at N65 per litre at the time. A fellow youth in my church bought 20 litres of fuel for a youth programme and reported that she bought it at N75 per litre. Even though I could not understand why a person would opt to buy…
