How to pitch your business to Anyone, Anywhere
As a business owner or entrepreneur, being able to pitch your business effectively is crucial to success. Whether you’re in a formal setting like a pitch competition or meeting with potential investors, or simply networking with someone you just met, being able to communicate your value proposition in a clear and compelling way is key. Here are five tips on…
I lost money to failed transactions during the Naira scarcity pandemic – Store owner
Nigeria’s economy literally entered pause mode in the first quarter of this year, in the aftermath of the cashless policy and currency redesign, which left many Nigerians with little or no cash to spend. The irony – people had monies in their bank accounts but could not access cash to do petty transactions here and there. This is the first…
How to start and grow a profitable online store in 12 weeks
It is no secret that many business owners are taking the online route to start and grow their business. Even for those with physical stores, e-commerce is providing them the chance to scale their customer reach without necessarily having to worry about the extra costs that come with having outlets in every state. This is a step-by-step guide on how…
How much is too much for Ads?
Most SMEs and startups are often reminded to have a budget for advertising. Why? Because people will typically not buy a product they do not know about. Advertising as a concept sums up all the activities a business undertakes to bring its product to the awareness of prospective customers, and get them to make a purchase. That said, the end…
How and Where to Find the right kind of customers
Hey, would you like to get some more customers for your business? Sure you would. No matter the number of customers you have already, you can always use a few more. Unfortunately, this is often the unloved task. If some persons had a pick of what to do and what to ignore, they would likely opt for the more enjoyable…
How to kill your business one mistake at a time
The headline probably got you laughing because hey! Why would you want to kill your business? Mistakes happen every now and then, and for the most part, resilience can give you a comeback from most mistakes. But, not for all. Here are some mistakes that can end your business in less than a year, if you make a habit of…
How I saved my company from making a 30 million naira loss – Chinazom Arinze
Money is the lifeblood of any business, and while looking for ways to make money, entrepreneurs have to proactively look for ways to prevent losses too. Chinazom Arinze Founder of Autogirl NG, an auto rental service company based in Nigeria, narrates how she narrowly saved her company from making a 70 million naira loss. “As a lot of you know,…