7 Ways That Having A Website Helps To Increase Sales (with startwebafrica)

DIY: Build Your Business Website In Short, Simple Steps

In a previous article, we discussed the importance of having a website as a small business owner. To save you time and energy, we have tested some of the most popular website builders for small African businesses. We’ve uncovered the type of business each would fit best and have graded the builders based on their usability, design, and customizability. And…

Tony Elumelu

How to apply for the Tony Elumelu $30,000 Storytellers Fund

Africa No Filter, a donor collaborative working to transform stereotypical narratives of Africa, recently launched the Tony Elumelu Storytellers Fund. The Tony Elumelu Storytellers $30,000 Fund was launched as a standalone initiative to catalyse a redefined African success story, powered by Africa’s youth and their creative ideas. The Fund calls on content creators of all kinds; journalists, filmmakers, content producers,…

How To Build Your Brand As A Hair Salon Owner

How To Build Your Brand As A Hair Salon Owner

In this day and age, small businesses can conveniently make a name for themselves. So why be a regular hairstylist when you can take things a notch higher by packaging and presenting yourself as a brand? With the advent of technology, you now have all the necessary tools at your disposal. Building a brand both online and offline is a…

7 Tips on Living Healthy as an Entrepreneur

7 Tips on Living Healthy as an Entrepreneur

Being an entrepreneur demands that you always be “switched on.” That’s because, in the life of an entrepreneur, there is always something to be done: from taking deliveries, to meeting up with potential new customers and many more. While this lifestyle can be exhilarating at times, it can also affect your health, regardless of how much you enjoy what you…

How To Handle Indecisive Customers

How To Handle Indecisive Customers

As an entrepreneur, decision making is a key step in your customers’ journey as they consider buying your goods or services. You have probably come across customers that are ‘stuck’ when deciding what to buy or what service they need you to render to them. Dealing with indecisive customers can be tasking and frustrating. Here are some tips to help…

Service-based business

How to Nail your Pricing for your Service-based Business

If you are in the business of offering services and not tangible products, you would understand that pricing service is trickier. To settle for the best price, you must weigh the time put in, expertise and customer perceptions. There are various reasons that could influence your service prices – perhaps you have received an official accreditation, or your overhead costs…

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