I know it’s Christmas when I start seeing the Christmas lights, decorated trees and holiday themed ads on the telly : Dstv’s Nigerian Christmas ad, Maggi’s 12 days of Christmas. For me, the holidays have begun. In effect, it’s become part of the Christmas brand, amplifying its own brand.
If you can find a way to link your product/service to something else, to something bigger, you can also increase your reach.
This one isn’t just restricted to Christmas though. Are there annual events specific to your industry you can either sponsor or speak at? The chances are there’ll be some event relevant to your business taking place in the next 12 months.
For example, Easter, Eid, Independence and democracy day, even less important holidays and celebrations, you can always link your product or service to one of these many holidays.
If your budget doesn’t stretch to sponsoring massive events, then how about working with complementary business to cross-promote each other’s services?
Think about what other services your ideal customers would need, then find professional businesses in that sector. Both you, the other business, and your customer will benefit.
Action: Find events or companies that are linked to your service, and reach out to see how you can help each other.
