A partnership between a Nigerian-American legal and business firm, Menes Konsult, and Asian Franchise Academy (AFA) has ushered in African businesses to benefit from franchising opportunities and also to take their brands beyond borders.
The new company formed by the partnership, Africa Franchise Academy, will trade as Africa Franchise Alliance and will be incorporated in Singapore and Menes Konsult will own majority shares in the new company. The parties had been discussing and negotiating for many months before eventually reaching a consensus on all terms of the partnership.
The agreement was signed on behalf of Menes Konsult by its president, Attorney Jude Menes of Dallas, Texas, while the Founder and CEO of Asian Franchise Academy, Patrick Mauser, signed on behalf of AFA.
Attorney Menes stated that, through the African Franchise Academy, African entrepreneurs who have invested to build their brands will have the opportunity to take their businesses across Africa, because many homegrown African brands can do beyond their borders, adding that he is convinced that his firm’s partnership with the Asian Franchise Academy will accomplish the intended goal of making African brands popular outside the continent.
On the other hand, Mauser expressed that Menes Konsult is well positioned to best serve existing and potential clients of AFA in Africa. He stated that the newly formed partnership is a strategic development which will allow AFA to sustainably grow in Africa.
