Following the directives of Federal Government to lockdown Lagos and Abuja, alongside other cities in the country in order to stop the spread of the pandemic COVID-19, hereby placing thousands of non-essential workers out of work, business and income, Darling, a hair extension brand, has set-up relief fund to help ease the economic toll the pandemic has taken on small scale hair-styling businesses.
The relief fund catered to five hundred hairstylists and the purpose of the donation was to provide needed support for members of the hair-styling community who have been put out of work during these times.
The brand is not only supporting its immediate community but also honouring those on the frontlines of the pandemic – health workers. Therefore, to appreciate health workers for their sacrifices and selfless work in the fight against the spread of coronavirus, Darling launched a campaign online-tagged ‘Darling Health Workers Salute’. Several Influencers have come on board to support the brands’ campaign by posting messages of appreciation to health workers and encouraging the public to acknowledge their efforts and celebrate them.
