Meta has rolled out enhanced monetization opportunities for content creators in Nigeria and Ghana across platforms like Instagram and Facebook. This update, effective this year, represents a departure from previous policies that restricted monetization to creators managing pages from eligible countries, excluding those with Nigerian and Ghanaian addresses.
The announcement follows a statement by Nick Clegg, Meta’s President of Global Affairs, in March 2024, confirming the launch of these features starting June. Clegg emphasized that creators from Nigeria would now have the ability to earn revenue not just on Instagram but also through Facebook.
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As of May 2024, Nigeria boasts over 50 million Facebook users and Ghana over 10 million, according to NapoleonCat, underscoring the substantial audience base available for creators in these countries to explore new income streams.
The approved monetization features include opportunities such as in-stream ads and live ads on Facebook. In-stream ads allow for seamless placement within videos, including live broadcasts, with Meta’s system identifying optimal ad breaks automatically, though creators retain control over placement preferences.
Ad formats span pre-roll ads before video content, mid-roll interruptions, image ads below videos, and after-roll placements following primary content, with earnings influenced by viewer engagement and advertiser demand.
Additionally, creators can leverage ads on reels, bonuses, and subscriptions, expanding their potential sources of income on Meta platforms.
This development aligns with recent shifts in Ghana’s tax regulations, where content creators and influencers earning from platforms like YouTube and TikTok became subject to taxation as of April 2024. Similar considerations may extend to earnings on Meta platforms in Ghana and potentially Nigeria.
The expansion of monetization isn’t limited to Nigeria and Ghana alone. Clegg previously indicated that Kenyan creators would also gain access to these features from June 2024, pending eligibility.
This follows a December 2023 report detailing negotiations between Meta and the Kenyan government to enable local content creators to monetize their work on Facebook and Instagram. Kenyan President William Ruto highlighted initial trials with eligible creators preceding wider rollout.
Meta’s ongoing expansion of monetization capabilities across Africa marks a significant opportunity for content creators, potentially reshaping digital content dynamics on the continent.
