Nike has understood and has been leveraging the power of great storytelling longer than most people have been online. In 1999, the brand released a one-minute “commercial” that commemorated the career of Michael Jordan.
Nike adverts are clever. The adverts are professionally polished, costing millions to produce.
But Nike knew better than to push its brand down consumers’ throats. It understood that what would really make a lasting impression, and what would help build the brand and allow the company to sell more products in the long-term, was an authentic story.
Storytelling sells. Storytelling resonates. Storytelling connects.
Chances are you don’t have the same kind of budget as Nike, but that doesn’t mean you can’t also use storytelling to boost your sales.
It doesn’t need to be a high-quality video or an epic 10,000-word blog post. Just tell a story about your customer, and how you can help them with their quest.
Action: Clearly identify how your product or service helps your customers, then try building a simple story around that. Remember—the customer is the hero of the story, not you.
