Don’t be scared! This article is not about to bore you with some programming and machine language rather, it will give you a closer look at how you too can harness the technology of Artificial Intelligence (AI) to transform your business.
AI isn’t as complex as many think. You have no business thinking about the complex concept since you’re not wearing the hat of a software engineer but that of a business owner. All you need do is to make your life easier with what has been programmed to help you!
Artificial intelligence can autonomously generate ideas, analyse data and share insights. It serves as a tool that you can use to supplement your creativity in your business.
Now let’s check out some of the ways you can apply AI to transform your business:
1. Customer service
Chatbots come in here. They are software applications used to conduct an on-line chat conversation via text before a customer can have direct contact with you or your representative. Chatbots are programmed to mimick the ways human beings would respond when having conversations.
This AI ensures that your customers aren’t left unattended to. It’s an easy way to provide efficient customer service and boost customer loyalty.
2. Marketing to your target audience
As an entrepreneur you’re always seeking new ways to understand, attract and engage your customers. You can apply artificial intelligence to deliver highly personalized experiences for your customers and potential customers.
With AI, you can gain a more comprehensive understanding of your target audience, their buying patterns, purchasing history and their preferences. What more do you need to cook up the perfect marketing strategy?!
The insights gathered through this process helps you plan and execute creative marketing strategies with a higher degree of precision.
3. Research and surveys
This is related to the previous point about marketing. But here, we’re looking at how easy it is, using AI, to conduct surveys and get responses that you can implement on. These days, people spend almost the entire day on their smartphones and laptops. You can easily get data through mobile-friendly surveys.
You can personalize market surveys for your target audience by presenting the relevant questions when people are available and more receptive.
After collecting submissions, you can filter them to get the responses that match your requirements and that are the needed info for your research and analysis.