Don’t miss your chance to skyrocket your sales during the holidays. Use this checklist to develop an efficient holiday marketing campaign.
Holiday shopping accounts for a significant share of retail sales.
To cash in on holiday spending, take some time to set up a well-planned holiday marketing campaign.
Developing a successful holiday marketing campaign involves tailoring your advertising channels, sales goals, and events to meet the temporary needs of shoppers looking for the perfect gift for friends and relatives.
Don’t miss your chance to attract new clients, skyrocket your sales, and gain high profits.
Here’s a four-step strategy to help you develop an efficient holiday marketing campaign.
1. ‘Holidize’ Your Website
Setting a festive mood and tapping into holiday emotions are essential .
Visitors will stay longer on your website and explore it with greater enthusiasm if they sense the approaching holidays on each and every webpage.
Your holiday marketing campaign should be memorable, and not just in your ads and “special offer” sections.
Bring emotional context to all your website’s elements, including footers, headers, and other elements.
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Decking your site with holiday cheer reinforces the connection users already have with your brand.
If you offer holiday discounts, make sure they are the first things visitors see on your website.
Keep in mind that the average visitor doesn’t have a lot of patience.
2. Email Campaign
A festive email is a must for every marketing campaign. Customers are eagerly waiting to receive special email offers and save money on pre-holiday discounts.
Use colorful designs, beautiful pictures, and numbers that prominently display discounts.
No one wants to read large chunks of text, so keep it simple and to the point.
You are probably planning to announce special holiday discounts and freebies, which is definitely a great idea.
3. Leverage the Power of Social Media
Use Facebook, Twitter, Tiktok, Instagram and similar social media platforms where your potential buyers are likely to rest, have fun, and communicate with close people.
Make enticing offers and create a warm holiday atmosphere to encourage web users to buy, share posts with bright pictures and inspiring phrases, come up with a special hashtag, and provide gifts for mentioning it.
Being visual is essential during the holiday season. People are searching for gifts, inspiration, ideas for food and entertaining, greeting cards, and more.
Don’t just sell your product. Create a montage that depicts it in full holiday splendor. And don’t forget to link to your website!
If you offer some professional services, LinkedIn would be of great use.
4. Organize a Contest
Contests are great social media tools, and the holidays offer an especially perfect opportunity to entertain your customers, since everyone is happy to get an extra gift.
If you sponsor a photo contest on your social platforms, don’t just limit it to one or two winners. Use the best photos to create a special blog post, or to create a complete webpage.
You can really get creative with this one, and people will be pleased to see their photos online, even if they don’t win first place.
Festive contests bring more traffic and engagement, and attract new subscribers.
This approach works perfectly for both large brands and local companies.
The festive season is a great time to engage with repeat customers and gain new ones. Maximise this period!