We are always excited to share our business story with people. Sometimes we get emotional about it because we want people to understand the inspiration behind the big idea that we brought to life.
We are the only ones who can truly understand the depth of what we do and why we do it. It’s not always easy to tell your brand story and get the desired reaction from people. Imagine, you’re at an event and someone asks you about your business. You are immediately pumped to get right into the story. In your mind, you’re giving a remarkable answer as to why you started your business but few seconds into it, you realise that the person is no longer paying attention. But, of course, you keep on talking because your story must be heard.
This can be painful but these 4 tips will help you tell your story without losing anyone’s interest:
1. Start with the problem you’re solving.
Don’t sound like you rehearsed this but start with the ‘what’ of your business. Say what your business is and what inspired you to start.
You can mention the challenges you noticed or faced personally, how others had experienced the same issues and how your business steps in to help solve this problem. This is how you pique a person’s interest when talking about your business.
2. Delve deeper into the problem
The first point is to get a person’s attention. Then this second point is to further explain the problem that your venture is solving. You can bring up statistics to buttress the root cause of the problem. Explain how this particular problem has affected you personally, include the stories of those close to you who were also affected.
This establishes the fact that there was a real issue that needed to be resolved and that you own a realistic business that makes life better for everyone.
3. Move to the solution
You have passionately explained the problem. It’s now time to discuss the solution. The solution is actually your business. Your business is the hero here that saves the day.
Share the solution to the problem and how your business is providing the much needed solution.
Depending on how well you shape your narrative, this is where the person you’re talking to is meant to go “oh I see” or “wow! Interesting”
4. Why you’re the right person
This is also very important. It is the ultimate call to action. A lot of businesses or competitors might already be out there offering the same product or service as you are but you can separate yours by sharing why yours is the best bet.
This is where you are supposed to be make a person trust you. Say why you’re the best person or business to solve the problem. It could be that you have acquired skills in the industry from a reputable institution or platform. It could be that you have years of experience in a related field that has helped you to develop the best idea, etc.
Don’t forget to share your contact or address.
Do not talk for too long and make sure to understand follow up questions before answering.