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5 Overlooked Things Startups Do When Starting A Business

Olakunbi-Black Tioluwalogo by Olakunbi-Black Tioluwalogo
May 12, 2021
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5 Overlooked Things Startups Do When Starting A Business
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In a rush to kick start a business and start earning income, many entrepreneurs overlook some basic tasks.

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So you have come up with a good idea for your new company but the company is not going to run itself as it will actually need some processes to be in place alongside hard work and dedication.

And while you have a long list of items that you need to take care of before you can actually open your doors for business here are some things you need to put in place to enable the business to operate much more smoothly in the long run.

Taking care of them up front will make your business more profitable and stable.

Register your business: Registering a business comes with some legal and marketing advantages. Although formal business registration with the state or local government isn’t necessarily required to complete business transactions, it remains a smart move for new entrepreneurs as it comes with some legal and marketing advantages. From establishing business bank accounts, to getting loans or even hiring employees, registration of the business opens up opportunities for the entrepreneur.

Set up a Business Bank Account: It’s also pertinent to separate business finances from personal funds and the best way to do this is by opening a business account where you will be able to accept payments in your business name also it enables the business to appear more professional.

Choose a Business Structure: Selecting a business structure remains an important decision any business owner can make as the decision can affect taxation, the safety of personal assets, and smooth continuation of the business upon ownership change. Although many businesses start out as sole proprietorships or partnerships as both of these structures possess managerial flexibility, many business owners opt to incorporate or form a limited liability company (LLC) to protect their families and financial interests. Businesses may change structure at any time, so it’s important to make this decision as quick as possible.

Have a Business Plan: While some business owners might be tempted to jump straight into startup execution mode, having a general idea of where you want to take your business will help you see the big picture as you move forward. The primary purpose of a business plan is to enable the entrepreneur to articulate a strategy for the business, even as it will also provide insights into the goals of the business and the expected timeline for achieving the anticipated results.

Get a Marketing Plan: Many entrepreneurs while starting out think they can overlook this, but getting a marketing plan for your new business remains a very important step for new businesses as they make sales easier for any business owner. Marketing plans and strategies are important because by targeting the ideal customer in a smarter way, the business can reduce the costs of marketing and increase its chances of converting leads into sales.

Putting some of these practices will surely help your new startup gain the required profitability, stability and visibility.

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Olakunbi-Black Tioluwalogo

Olakunbi-Black Tioluwalogo

A Professional Media, Entertainment and Marketing Technology executive with over 8 years’ experience in broadcasting, film making, advertising and marketing communications. Currently working at Emblue Africa as the Business Lead, Growth & Operations where my interest is in using technology and culture to aid media production and/or distribution as well as marketing execution. PhD student at School of Media and Communication, Pan Atlantic University, Lagos, Nigeria.

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