As part of the Blow My Hustle campaign, MTN Nigeria is set to fund 50 unskilled businesses, micro-enterprises and artisans with grants of up to five million Naira.
The Blow My Hustle campaign which was launched on 19th October 2022, aims to empower young Nigerians with scalable businesses through capacity building and grants.
Through the Pulse “Nominate Your Hustler” campaign, which is part of the Blow My Hustle campaign, 50 artisans and informal business owners will enjoy a one-time grant of 100, 000 naira from MTN to scale their businesses and enhance profitability.
The initiative requires individuals to nominate artisans or hustlers in the informal sector such as barbers, vulcanizers, and hairdressers, who are diligent in their vocation and need the grant to scale their “hustle”.
How to send nominations
To nominate a hustler for this grant, anyone other than the hustler can upload a 60-second video on their personal Instagram or Twitter page, using the #MTNPulseBlowMyHustle.
In the video, the nominator is expected to describe the nominee’s business, stating the location, business type, and the relevance of the ‘hustle’ to society. The video has to be explanatory and convincing enough for the nominee to access the grant.
Credible and compelling videos are the basis of selection for this grant. All video entries will be scrutinized by a panel of judges to ensure equity and fairness. Note that self-nomination is not allowed. You have to spotlight a business hustler that needs the lift.
Applications for the ‘Nominate Your Hustler’ campaign are still open till 24th November 2022. You can click here for more details.