Your customers don’t just buy one product or use your service once. They come back again and again for more (Of your products are really good or if you have a good rapport with them). Customer retention helps you build amazing relationships with your customers. You aren’t just another store. They trust you with their money because you give them value in exchange.
Customer retention is the process of engaging existing customers to continue buying products or services from your business. It’s different from customer acquisition or lead generation because you’ve already converted the customer at least once.
Here are the six (6) benefits You’ll experience from implementing customer retention strategies:
The best customer retention tactics enable you, as a business owner, to form lasting relationships with consumers who will become loyal to your brand. They might even spread the word within their own circles of influence, which can turn them into brand ambassadors.