SmartPreneur
Advertisement
  • Home
  • Trending News
  • Brand Insights
  • Profiles
  • Hustle Life
  • Weekend Teaser
  • Radio
  • TV
  • Games & Quizzes
No Result
View All Result
  • Home
  • Trending News
  • Brand Insights
  • Profiles
  • Hustle Life
  • Weekend Teaser
  • Radio
  • TV
  • Games & Quizzes
No Result
View All Result
SmartPreneur
No Result
View All Result
Home Hustle life

7 Ways That Having A Website Helps To Increase Sales

Ruth Okwumbu-Imafidon by Ruth Okwumbu-Imafidon
July 12, 2022
in Trending News
0
7 Ways That Having A Website Helps To Increase Sales (with startwebafrica)

DIY: Build Your Business Website In Short, Simple Steps

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on Whatsapp

These days, everyone seems to be selling something. From digital products like courses, e-books and access to webinars, to physical products like clothes, cosmetics and electronic gadgets, as well as all types and manners of services. It seems like the big question for modern-day entrepreneurs is where are you selling your products/services? Do you have a website or are you still selling on platforms that you have no control over? Does having a website increase sales, or is it just overhyped?

Join our communityJoin our communityJoin our community

Some months ago, some social media platforms were suddenly inactive for hours. During this time, users were unable to send messages on Whatsapp, Facebook and Instagram, vendors could not reach their clients, and customers could not get through to their vendors. It was total chaos for many people, particularly business owners that only sold via these platforms. While this was happening, another set of entrepreneurs was largely unaffected as their customers continued to place orders on their websites, while they were still able to send emails to their subscriber communities. No dust was raised. All remained calm. 

While we cannot dispute the fact that hundreds of sales are made on social media platforms, nothing beats having a website for your business as it is a platform that you can have total control over. In fact, there are several ways that having a website can significantly and sustainably improve your sales. If you are wondering how can a website increase sales? Here’s your answer. 

 

  • Building an email list

 

It would be difficult to regard your followers on social media as your customers. However, if you have a website where your e-commerce store is positioned, you can build an email list for yourself. With this list, you would have a database of your customers, and you can always retarget those people who have shown interest in your products – you would not have to keep spending money on ads over and over again. By building this database and community of potential customers, you can keep in touch with them, and you can always inform them of new products that they might like. It is always easier to get an old customer to buy from you as you have already established some level of trust with them.

You can get your customers and other visitors to your website to subscribe to your mailing list by using popups showing different coupons, discounts, free gifts, etc. You can include these popups on your product pages or your checkout page.

 

  • Providing extra value to your customers

 

Nowadays, it is not sufficient to sell to your customers and send them on their way. If you have your e-commerce store set up on a website, you could also have a blog on the website where you provide helpful content. You can have pictures, videos and write-ups that show your customers how to use the products they have purchased, or how to maintain and fix small issues they might have with the products. For instance, if you sell basmati rice, you could share some basmati rice recipes that your customers can try out, or share content explaining the health benefits of eating basmati rice. You can also share content about other items that they could buy alongside basmati rice, and explain how they can be cooked together.

 

  • You can create and implement a solid marketing strategy

 

With a mailing list, you can segment your audience and begin to send tailored messages, newsletters and announcements. There can be a different communication for people who have indicated an interest in your products but who have not bought from you yet. You can also have a separate one for those who have made purchases, where you can provide relevant information and offers based on their purchases. With such personalisation, your customers are likely to feel more connected and engage better with your brand.

 

  • Send customers offers and use scarcity tactics

 

If you sell kitchenware for instance and you have just stocked 20 units of an item, you can use a single email to get them all sold out if you have an active list of 1000 subscribers. You can send a newsletter, for instance, detailing the benefits of that item. You can make an offer in the same mail (a gift, discount, aftersale service, etc), and add a timer to the message letting them know that the offer will be off the table in 24 hours. Chances are that you would get more orders than the products available, and that is just good for business. The best thing is, you would have spent nothing on ads! You would have made sales by just upselling to old customers and interested subscribers.

 

  • You can upsell or cross-sell to your existing customers and subscribers

 

Did you know that there are stores that make up to 70 per cent of their revenue by offering upsells and cross-sells to their customers? Now, imagine just how much you are missing out on by not selling more to your existing customers. If a person has bought a serving dish, offer her a serving tray upon checkout. Insert popups with complementary or related items while customers shop or at checkout. Sweeten the deal by adding a discount or free delivery if they purchase both items.

 

  • Engage customers using live chat or chatbots

 

There are a fair number of customers that like to engage with someone just before making a purchase. You can insert a live chat section or a chatbot that pops up questions like “can I help you look for something?”, “what do you want to buy today?” etc. This can cut down the time they spend searching for products on your website, and keeps them from getting discouraged and bouncing off the page.

 

  • Get customers to drop reviews and video testimonials in exchange for discounts on subsequent purchases

 

Someone suggested that customers are more likely to leave a review when they have a bad experience than when they have a good one. This is mostly true. If they love a product, they just go ahead with using it without remembering to drop a review. However, if there is a problem with an item that they have purchased, they remember to come back with negative reviews in the hopes of getting the problem fixed. When you have sold a product, ask your customers for reviews and testimonials either via emails or popup boxes on your website. Ask them to review your delivery, your product, and your customer service. If you don’t ask, they may not send it and you could lose out on those customers that want to see reviews before making purchases.

 

How easy is it to set up an e-commerce store?

Very easy. This is 2022, not 2012. You do not need coding skills to set up an e-commerce store or a website of your own. There are platforms like Startweb that come with built-in templates that you can use, alongside drag-and-drop features that would help you populate your website or e-commerce store with products, link them to your social media campaigns, and much more. With Startweb you can also get easy access to plugins for SEO, live chats and other desired features. Startweb costs less than what you would pay in commissions for using other e-commerce platforms to sell your goods. Check out https://startweb.africa/ to get started.

Tags: Boosting SalesBuild websiteshaving a website increase salesNigerian startupsStartweb Africa
Previous Post

Insights – Cinema Advertising picks up as Global Economy recovers from COVID-19

Next Post

Why is it called the Black Market?

Ruth Okwumbu-Imafidon

Ruth Okwumbu-Imafidon

Related Posts

5 options for small businesses that cannot afford a lawyer
SME

5 Options for Small Business Owners that cannot afford a lawyer

by Ruth Okwumbu-Imafidon
July 28, 2022
0

As an entrepreneur that hopes to keep your business going, there is no running away from the law, and if...

Read more
INVESTIGATION: Nelson Mandela Freedom Park Osogbo in Ruins, Abandoned, Overtaken by goats
SME

Special Report: Nelson Mandela Freedom Park Osogbo Abandoned by the Oyetola’s government, Overtaken by goats

by Contributor
July 19, 2022
0

The Nelson Mandela Freedom Park in Osogbo, Osun State once held promise for the residents of the state. It was...

Read more
Zenith Bank’s 7th Annual International Trade Seminar on non-oil export comes up on Wednesday, July 20
Trending News

Zenith Bank’s 7th Annual International Trade Seminar on non-oil export comes up on Wednesday, July 20

by Ruth Okwumbu-Imafidon
July 18, 2022
0

All is set for the 7th Annual Edition of the Zenith Bank International Trade Seminar, which will be held on...

Read more
How to Apply for the MTN Y’ellopreneur Loan for Nigerian Female Entrepreneurs
Trending News

How to Apply for the MTN Y’ellopreneur Loan for Nigerian Female Entrepreneurs

by Ruth Okwumbu-Imafidon
July 14, 2022
0

The MTN Foundation is partnering with the Bank of Industry (BOI) to give out business loans plus training and support...

Read more
Some Legal Requirements You Need To Know For Your Small Business from SmartpreneurNG
Hustle life

Some Legal Requirements You Need To Know For Your Small Business

by Ruth Okwumbu-Imafidon
July 14, 2022
0

Typically, people think that all it takes to set up a small business is to get some money for the...

Read more
why is it called black market? Smartpreneur teaser
Weekend Teaser

Why is it called the Black Market?

by Ruth Okwumbu-Imafidon
July 14, 2022
0

I first heard the term “black market” sometime in 2007. I think fuel was retailing at N65 per litre at...

Read more
Insights – Cinema Advertising picks up as Global Economy recovers from COVID-19
Trending News

Insights – Cinema Advertising picks up as Global Economy recovers from COVID-19

by Ruth Okwumbu-Imafidon
July 8, 2022
0

Cinema advertising is making a full recovery after experiencing a drop in numbers due to the Coronavirus pandemic, a report...

Read more
Load More
Next Post
why is it called black market? Smartpreneur teaser

Why is it called the Black Market?

Please login to join discussion

Recent News

Entering a business partnership; Here’s what you should do first

HOW TO SET UP YOUR PRODUCT CATALOG WITH WHATSAPP BUSINESS

August 5, 2022
Entering a business partnership; Here’s what you should do first

Entering a business partnership; Here’s what you should do first

August 5, 2022
Hiring your first employee? This is when and how to do it

Hiring your first employee? This is when and how to do it

August 4, 2022
6 platforms you can use to save and invest funds as a Small Business Owner

6 platforms you can use to save and invest funds as a Small Business Owner

August 3, 2022
SmartPreneur

© 2020 SmartPreneur

Navigate Site

  • Home
  • Trending News
  • Radio
  • Games & Quizzes
  • TV

Follow Us

No Result
View All Result
  • Home
  • Trending News
  • Radio
  • TV
  • Hustle Life
  • Brand Insights
  • Profiles
  • Game & Quizzes
  • Weekend Teaser

© 2020 SmartPreneur