MTN Nigeria and Adbot, an ad-tech company, have joined forces to revolutionize the online presence of Small and Medium Enterprises (SMEs) on the MTN network. Through this strategic partnership, SMEs gain access to MTN’s Thryve Google Ads services, propelling them into new markets.
This collaboration offers SMEs a game-changing Thryve Google Ads Bundle, inclusive of 1Gb of data, a minimum of 10 website conversions, and 500 ad views on Google. This addresses a critical hurdle faced by SMEs – expanding their reach in the digital landscape.
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The primary objective is to bolster SMEs’ digital footprint and help them connect with a wider audience. The platform simplifies Google ad campaign management, allowing business users to input crucial details like target location, keywords, and ad copy. Adbot’s sophisticated system takes these inputs and deploys campaigns, harnessing machine learning for ongoing optimization. This ensures maximum click-through rates at minimal costs. MTN, in conjunction with Adbot, levels the playing field, democratizing access to effective Google Ads for businesses of all scales in Nigeria.
Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, emphasized the significance of this partnership, stating, “In today’s rapidly evolving digital economy, it’s imperative for SMEs to establish a strong online presence across search engines and digital platforms for accelerated growth. Our collaboration with Adbot equips SMEs with the essential tools to not only survive but thrive in this fiercely competitive business landscape.”
She added, “With this solution, aligned with our shared vision for innovation and progress, we are poised to inspire the ambitions of these small enterprises, propelling them towards unprecedented growth opportunities.”
Michelle Geere, CEO of Adbot, hailed the partnership as a monumental step forward into Nigeria, a vibrant hub of innovation and entrepreneurship. Teaming up with the nation’s largest telecoms company provides an extraordinary opportunity to introduce our state-of-the-art advertising tool to over 40 million MSMEs in the region. This initiative is designed to empower small businesses to achieve remarkable success in the digital realm. Together with MTN, we are thrilled to witness them embrace the boundless possibilities that await.
