Mobile telecommunications giant, MTN Nigeria, recently announced the launch of a new solution, MTN Thryve Ads, for Small and Medium Enterprises in Nigeria to aid their social media marketing efforts.
Since online transactions have skyrocketed in recent times, business owners are adopting digital tools in order to position their products and services for customers to see on any social media sites that they might be using. Social media as a marketing strategy can help small businesses or start-ups accelerate their business growth quickly and efficiently but there are a number of Nigerian business owners who need help placing digital ads on social media platforms.
Fortunately, with the release of MTN Thryve Ads, small businesses can now efficiently run social media advertising campaigns to reach their target audiences, boost conversion rates and improve sales. Entrepreneurs can take advantage of seamless support throughout their ad campaign life cycle because Thryve Ads is optimised to enable businesses successfully schedule and track Facebook and Instagram ad campaigns.
Benefits of Thryve Ads:
- You get guidance on how to set up your social media ads and get them approved
- Simplified payment options are available for you
- You get support even after your social media campaign is live. E.g. you can monitor your campaign’s performance via a dashboard
- Your social media ads are approved faster than when you go through Facebook
- And so much more!
Speaking about the solution, Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria, said: “We, at MTN, recognise these SMEs as the backbone of our economy. Therefore, as part of our commitment to drive digital access, adoption and transformation across industry verticals, we are excited to be an enabler for SMEs to access new markets leveraging digital advertising inventories.
“Whether they are early or late adopters of social media, the rich offering of MTN Thryve Ads helps SMEs drive their customer acquisition and retention strategies successfully and seamlessly.”
With plans from as low as N1,500 and 30-day validity, Thryve Ads is open to all MTN prepaid subscribers and business owners. MTN subscribers can also activate the service via the USSD channel by dialling *460*3*3#.
For more information on Facebook and Instagram advertising through the MTN Thryve Ads, visit www.mtn.ng/business/thryve/