Chowdeck, a rapidly growing food-delivery platform in Nigeria, has made a strategic move by acquiring Mira, a local startup offering point-of-sale (POS) and restaurant management solutions. With this acquisition, Chowdeck is shifting beyond food delivery to provide end-to-end tech support for food businesses.
Why This Matters
Firstly, by bringing Mira on board, Chowdeck gains access to a powerful toolkit. Mira’s platform helps restaurants and hospitality outlets manage sales, inventory, kitchen operations, and engage customers all within a unified system. Over 500 businesses already use Mira’s solution.
Secondly, this acquisition marks a shift in Chowdeck’s strategy. Until now, the company has focused heavily on last-mile delivery. However, expanding into backend operations gives it a more holistic service offering to vendors. Effectively, Chowdeck is transforming from a mere courier service into a robust tech infrastructure partner for food businesses.
Moreover, Mira’s founder, Ted Oladele (formerly of Flutterwave), will join Chowdeck as Head of Product, bringing key team members along for the ride. This means Chowdeck will add product development muscle, as their CEO Femi Aluko explained:
“I’ve admired their work for a long time, and I’m excited about what we can build together.”
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What Comes Next
Moving forward, vendors using Chowdeck can expect an integrated experience ranging from order placement to delivery logistics, all the way to backend management. Also, with increased operational tools, restaurant owners can reduce inventory wastage and boost profitability which is a pressing challenge in many African markets.
Additionally, this strategy places Chowdeck ahead of international rivals like Glovo. By offering vendor-facing tech, not just delivery, Chowdeck boosts loyalty and deepens integrations with its partner businesses
Final Word
In short, by acquiring Mira, Chowdeck is evolving into a full-stack partner: delivering food and the tools vendors need to run efficient, modern operations. As the food-tech space heats up, this vertical integration could be what sets Chowdeck apart in Nigeria—and beyond.
