Business
A Christmas story, a business lesson
Just before Christmas when I was thirteen years old, my dad brought home a big cardboard box that he painted...
Story, Story, Storytelling
Nike has understood and has been leveraging the power of great storytelling longer than most people have been online. In 1999,...
A Part of something Bigger!
I know it’s Christmas when I start seeing the Christmas lights, decorated trees and holiday themed ads on the telly...
The red-nosed USP
We all know the Rudolph story, don't we? Ah, poor Rudolph. Mocked mercilessly for his very shiny nose, he was...
A Christmas lesson for Entrepreneurs
Once upon a time, there was a business brand who didn’t know what it wanted to be. One moment, it...
Nigeria Loses Billions of Dollars Yearly From Tax Incentives To Multinationals
The Executive Director of the Civil Society Legislative Advocacy Centre (CISLAC), Auwal Rafsanjani, disclosed that Nigeria loses about US$2.9 billion...
THE IMPORTANCE OF CUSTOMER RETENTION
Customer retention is more valuable than customer acquisition. Most people say it costs five times as much to earn...
Why Many Nigerian Entrepreneurs Fail in Export Business
The Nigerian Export Promotion Council (NEPC) has explained why many Nigerian businesses including women entrepreneurs fail in export business. The...
Aesthetics
I have always had a good eye for beautiful things, irregularly shaped chairs, abstract paintings and pieces, sculptures and statues,...
Cooked MY Way Here
There's nothing fun about being underpaid, as soon as your salary comes in it's being spent because of the countless...
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