We’re mostly familiar with tech terms like Artificial Intelligence (AI), User Interface (UI), User Experience (UX), etc. Creative Intelligence however is not much of a tech term, it is simply the ability to think up and bring into existence ideas that haven’t been known or popularised.
Creative Intelligence is the ability of SMEs and brands to defeat the competition and break out of the clutter by presenting new offers, unique packaging, new products, solutions to everyday problems, etc.
Brands have been able to use the logic of the layman who prefers to buy products based on irrational thought and emotional appeal – If the manufacturer could spend so much on the product outlook, then the product itself is worth it. This logic works for products like perfumes, cosmetics, candy etc.
98% of us tend to go for products with the shiniest and most creative packaging on a supermarket shelf, without considering the dull-looking ones that might have more quality ingredients.
This article would be showcasing selectively handpicked brilliant collections of brands that have been able to carefully utilize the power of Creative Intelligence.
Görtz Shoes extended their shoe laces to give the impression that you are holding the shoes with them. This is a creative way to package shoes and a fashionable way to hold and flip them while walking by.
Imagine drinking tea in a transparent cup and seeing a bird moving inside- yeah, that’s fascinating to watch. You don’t have to travel overseas before you get to see fascinating things as Green Berry Tea creatively brings fascination to your doorstep!
Have you tried yummy hot cookies? Maybe not, but hey, Thelma’s Cookies have successfully brought to life the mental picture you just had in your head.
What better way can you package cookies? A visual packaging of cookies fresh out of the oven! This is the best packaging you could dream of for a warm cookies delivery company.
Do you claim that your product is waterproof? What better proof of concept than packaging it in water?
“Seeing is believing” and that’s exactly what Sony did for its Walkman.
The Japanese Black Melon Bread used a black man’s afro to represent “Black.” Though it is offensive to some, kudos to the packaging team.
Who would have thought that products that require physical presence to make purchase decisions, like perfumes and other scented products, could be sold online? People usually only buy brands they’re familiar with online.
GFYE has been able to break through the clutter through their Percio-line Feature. It allows customers to describe the kind of scent they want online and get free similar samples on delivery.