SmartPreneur
Advertisement
  • Home
  • Trending News
  • Brand Insights
  • Profiles
  • Hustle Life
  • Weekend Teaser
  • Radio
  • TV
  • Games & Quizzes
No Result
View All Result
  • Home
  • Trending News
  • Brand Insights
  • Profiles
  • Hustle Life
  • Weekend Teaser
  • Radio
  • TV
  • Games & Quizzes
No Result
View All Result
SmartPreneur
No Result
View All Result
Home Trending News

Emblue, 618 Bees, and Gbemisoke featured in global PRCA case study

Blessing Osazuwa by Blessing Osazuwa
May 10, 2021
in Trending News
0
Emblue, 618 Bees, and Gbemisoke featured in global PRCA case study
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on Whatsapp

Public Relations and Communications Association (PRCA), the world’s largest community of Public Relations Professionals has profiled three promising Nigerian businesses as part of its small business heroes campaign launched in April 2021.

Join our communityJoin our communityJoin our community

The businesses which cut across new media, technology, fashion and law include  Emblue, a media and communication company, leveraging technology to drive consumer attention, 618 Bees, a legal tech company, and Gbemisoke shoes, a women’s shoe line.

As COVID-19 continues to present challenges for business across the world, the PRCA PR and Communications Council launched the Small Business Heroes campaign to support SMEs at all levels as they navigate the challenges of the global COVID-19 pandemic while demonstrating the positive impact PR can have on businesses when applied effectively.

The case studies feature businesses that have demonstrated rapid growth while applying creative PR strategies to address key challenges faced by their target market.

Veteran marketer and CEO of Emblue, Kelvin Orifa launched the new media and communication company to help Nigerian businesses reach the growing population of Nigeria’s youthful audience while minimizing waste of resources. Leveraging the popularity of Social Media Week, Emblue launched its franchised Artificial Intelligence marketing software, Christopher A. I at the annual event and reached millions of attendees who joined the event both offline and online.

Broadcaster and media personality, Gbemi Olateru-Olagbegi launched the eponymous shoe line, Gbemisoke to cater to women with big feet who found it difficult to find their shoe sizes both in Nigeria and abroad. Gbemisoke leveraged the popularity of the founder and her network to position the brand as a must-have thereby driving the fear of missing out among prospective customers.

United Kingdom-trained lawyer, Efe Ugboro launched her start-up 618 Bees in 2018 to help Nigerian businesses avoid the frustration associated with incorporation, filing and taxation. The company aligned its launch with the release of the annual Nigeria Bureau of Statistics employment report to advocate for more entrepreneurial pursuits, in addition, adopted gamification and creative storytelling to engage female entrepreneurs across social media platforms. S

In addition to the case studies, the campaign also includes a coaching programme where experienced PR professionals are matched with small business owners specifically those who are yet to apply PR to their business for free guidance and education on how to apply PR to their business. The coaching programme will run for an initial period of six months from April to October 2021.

PRCA council member and Founder/CEO of Blackhouse Media, Ayeni Adekunle said, “considering that in Nigeria, SMEs account for 96% of total businesses, 84% of employment and contribute 48% of the country’s GDP,  there is an opportunity for us to support the wider Nigerian economy by focusing on SMEs.”

“Many entrepreneurs have demonstrated resilience by adapting and in many cases pivoting their businesses in response to the challenges posed by the pandemic. Through the small business heroes campaign, our goal is to show businesses how to communicate effectively with their target audience. While I felicitate with the Nigerian SMEs featured in the global case study, I encourage more Nigerian businesses to take advantage of the opportunities provided by the PRCA”, Ayeni concluded.

According to Liam Buckley, PRCA Council member and small business lead, “We are aware that marketing budgets are often the first to be cut back during times of crisis, so we want to step in to help those who are looking for PR support, but don’t quite know which way to turn.

“It is more important than ever that small businesses understand how to communicate with their target audience, and we encourage them to step forward to take advantage of the free coaching sessions. Our expert PR coaches will gain an understanding of your business, identify your communications challenges and work with you to put an effective strategy in place.”

Tags: 618 BeesEmbluefashionGbemisoke shoeslegal techNew mediaPRCASMEStartups
Previous Post

5 Loan Lending Platforms for SMEs

Next Post

Ogun To Benefit From FG's Agric Pilot Schemes

Blessing Osazuwa

Blessing Osazuwa

Blessing does the research to bring you needed information for success.

Related Posts

8 Questions To Determine If Your Business Will Last A Decade Or More
Trending News

8 Questions To Determine If Your Business Will Last A Decade Or More

by Blessing Osazuwa
January 20, 2023
0

It could be difficult to determine the longevity of a business. Whether a business will last for 10 years or...

Read more
Will your business be affected? Lagos begins 2023 demolition exercise
Trending News

Will your business be affected? Lagos begins 2023 demolition exercise

by Blessing Osazuwa
January 16, 2023
0

The Lagos State Physical Planning Permit Authority (LASPPA) has commenced its enforcement activities for 2023 as it recently sealed an...

Read more
Small Business Owners To Benefit From Newly Inaugurated Small Claims Court In Bayelsa
Trending News

Small Business Owners To Benefit From Newly Inaugurated Small Claims Court In Bayelsa

by Blessing Osazuwa
January 12, 2023
0

A Small Claim Court has been introduced in Bayelsa state for recovery of debts not beyond N5 million in the...

Read more
We did not register ‘Wickedness Association’ as a business entity, Says CAC
Trending News

We did not register ‘Wickedness Association’ as a business entity, Says CAC

by Blessing Osazuwa
January 12, 2023
0

The Corporate Affairs Commission (CAC) has dismissed a claim that it registered “Wickedness Association of Nigeria, Lokoja Chapter” as a...

Read more
Trending News

Four Nigerian Startups Selected for AfDB $140k AgriPitch Grant

by Blessing Osazuwa
January 10, 2023
0

Nigerian startups, Agrisiti, Duketrah Fisheries, Solaristique Nigeria Limited, and Osomobegbe Global Ventures Limited, have been selected among the 25 finalists...

Read more
Addressing informality of small businesses will enhance their access to finance- IFC
Trending News

Addressing informality of small businesses will enhance their access to finance- IFC

by Blessing Osazuwa
January 10, 2023
0

In a recent report titled ‘Market Bite Nigeria’, the International Finance Corporation revealed that the contribution of Micro, Small and...

Read more
Farmers In Ogun Receive N4.2M Loan From NDE
Trending News

Farmers In Ogun Receive N4.2M Loan From NDE

by Blessing Osazuwa
January 9, 2023
0

The National Directorate of Employment (NDE), through the Rural Employment Promotions (REP) Department, has disbursed N4.2m loan to 42 farmers...

Read more
Load More
Next Post
Ogun To Benefit From FG’s Agric Pilot Schemes

Ogun To Benefit From FG's Agric Pilot Schemes

Please login to join discussion

Recent News

Revive Your Entrepreneur Mindset: 6 Weekly Habits for Go-Getter Success

Revive Your Entrepreneur Mindset: 6 Weekly Habits for Go-Getter Success

January 30, 2023
5 Key Takeaways from Spotify's Business Model: How Small Business Owners Can Increase Success and Build a Sustainable, Profitable Business

5 Key Takeaways from Spotify’s Business Model: How Small Business Owners Can Increase Success and Build a Sustainable, Profitable Business

January 26, 2023
Borrowing From Friends & Family Made Easy With These Four Steps

Borrowing From Friends & Family Made Easy With These Four Steps

January 26, 2023
Business ideas that Nigerians could develop that will appeal to both local and international customers

Business ideas that Nigerians could develop that will appeal to both local and international customers

January 25, 2023
SmartPreneur

© 2020 SmartPreneur

Navigate Site

  • Home
  • Trending News
  • Radio
  • Games & Quizzes
  • TV

Follow Us

No Result
View All Result
  • Home
  • Trending News
  • Radio
  • TV
  • Hustle Life
  • Brand Insights
  • Profiles
  • Game & Quizzes
  • Weekend Teaser

© 2020 SmartPreneur