SmartPreneur
Advertisement
  • Home
  • Trending News
  • Brand Insights
  • Profiles
  • Hustle Life
  • Weekend Teaser
  • Radio
  • TV
  • Games & Quizzes
No Result
View All Result
  • Home
  • Trending News
  • Brand Insights
  • Profiles
  • Hustle Life
  • Weekend Teaser
  • Radio
  • TV
  • Games & Quizzes
No Result
View All Result
SmartPreneur
No Result
View All Result
Home Startup

HARNESSING THE DIGITAL SPACE AS AN ENTREPRENEUR (1)

Jubril Agoro by Jubril Agoro
December 10, 2019
in Startup
0
HARNESSING THE DIGITAL SPACE AS AN ENTREPRENEUR (1)
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on Whatsapp

Just as you may already know, there’s a new world order and it’s called the DIGITAL AGE. A never ceasing innovation through science and technology has driven the world to a fast-paced, all access way of life such that it gets hard to catch up at times and if you don’t fit in you definitely fit out. It is no exception in the business universe; It’s a “survival of the fittest” phenomenon because of the nature of the otherwise known “online space”. Entrepreneurs are changing patterns of conducting business and are now going digital. In this article, you shall found out some of the basic and most effective ways to harness the digital space for your business.

Join our communityJoin our communityJoin our community

Before we delve in, below is a highlight of the benefits of going digital with your business:

  • Online connection with customers
  • Access to mobile customers
  • Increase in Return on Investments (ROI)
  • Track-able consumer interactions
  • Higher conversion rates

Most enterprises – established or start-up – have physical locations where day-to-day business is being conducted. However, one of the very first steps in utilizing the digital space for your business is identifying who your customers are, what digital platforms they use and what digital platforms are most suitable for your business to operate. For example, a food vendor or nutritionist will likely use visually enhanced social platforms such as Instagram or Pinterest to promote their craft. More often than not, customers interested in what your business offers will be present on social media platforms most suitable for you.

Having identified who is where in terms of social media, you may consider creating a website for your business. There are said to be over 200million active websites in the world today which speaks volume in terms of its importance. Why do you need a website? Simple, most consumers online always seek the best deals for whatever need they have thus, they conduct their own research to find out what’s best for them. Therefore, if you don’t have an active website and are not online, there’s the higher possibility that your competition is acquiring your prospective customers and in fact, existing ones. Let’s take a look at organising and running a business website.

AMBIENCE: You need to build your website in such a way that it looks and feels like your business when people visit. Features like colours, text style, navigation, icons etc. should all contribute to your business ambience. You want people that visit your page to already catch a vibe of what it will feel like to patronize your business.

COPY/CONTENT: Most people that peruse the web are highly impatient; this is why you need to be clear with your language. What you do as a business should be positioned conspicuously on your website. Call to action is a vital element of your website content you should encourage your visitors to “reach out” “call” “fill in their mailing details” etc.

For a service oriented business, you should invest your time in creating relevant content for the education and entertainment of your customers. This is important for clout; you want to be seen as a business that understands its field, so be it podcasts, articles or even videos, endeavour to create meaningful contents for the benefit of your customers.SEARCH ENGINE OPTIMISATION (SEO): One of the major goals when running your website is to help your SEO. An effective way of doing this is by including key search words associated to your business in your content. This will help people searching for items around your line of business find you. When they find you, if you have great content, your ambience is good and you have what they need, there’s a great chance you could win them over.

Previous Post

2020 AFRICAN WOMEN ENTREPRENEURSHIP COOPERATIVE (AWEC) COHORT 3 PROGRAM FOR AFRICAN WOMEN

Next Post

Buhari wants MDAs to publicly disclose transactions above N5million

Jubril Agoro

Jubril Agoro

Related Posts

How Panaramic founders grew a business out of cartooning Nigeria’s history
Brand Insights

How Panaramic founders grew a business out of cartooning Nigeria’s history

by Ruth Okwumbu-Imafidon
January 3, 2023
0

Many Nigerian millennials grew up reading comic books watching tv animation shows that featured toon characters that looked nothing like...

Read more
small hustle idea for teenagers
Hustle life

The biggest mistake online businesses make with pricing.

by Ruth Okwumbu-Imafidon
November 25, 2022
0

Running an online business is the best. So she said! You just run your business with zero expenses. It is...

Read more
HOW TO REPACKAGE YOUR PRODUCT OFFERING FOR PRICE OPTIMIZATION
Weekend Teaser

No Financial model, No Business

by Ruth Okwumbu-Imafidon
November 25, 2022
0

Picture this. You have decided that by building an application, you can solve people’s money problems, possibly by helping them...

Read more
SweepSouth pauses operations in Nigeria from November 25th
Trending News

SweepSouth pauses operations in Nigeria from November 25th

by Ruth Okwumbu-Imafidon
November 23, 2022
0

South African online home cleaning service, SweepSouth, announced yesterday that it would “pause” operations in Nigeria starting November 25, 2022. According to the...

Read more
The customer
Startup

What does the customer want?

by Contributor
November 22, 2022
0

Every business revolves around a product; even if you offer a service, it is your product. Common sense points to...

Read more
CLI COLLEGE gets admitted into IAPCC, as it clocks one year in career training
Trending News

CLI COLLEGE gets admitted into IAPCC, as it clocks one year in career training

by Blessing Osazuwa
November 11, 2022
0

Foremost private career institute, CLI College recently got admitted into the International Association of Private Career Colleges (IAPCC), a global...

Read more
Wema Bank SME business school
Trending News

Wema SME Business School launches 4th edition in Port Harcourt to empower SMEs

by Ruth Okwumbu-Imafidon
November 9, 2022
0

Wema Bank Plc announced that it has launched its fourth edition of business school in Port Harcourt to empower small...

Read more
Load More
Next Post
Buhari wants MDAs to publicly disclose transactions above N5million

Buhari wants MDAs to publicly disclose transactions above N5million

Please login to join discussion

Recent News

5 Key Takeaways from Spotify's Business Model: How Small Business Owners Can Increase Success and Build a Sustainable, Profitable Business

5 Key Takeaways from Spotify’s Business Model: How Small Business Owners Can Increase Success and Build a Sustainable, Profitable Business

January 26, 2023
Borrowing From Friends & Family Made Easy With These Four Steps

Borrowing From Friends & Family Made Easy With These Four Steps

January 26, 2023
Business ideas that Nigerians could develop that will appeal to both local and international customers

Business ideas that Nigerians could develop that will appeal to both local and international customers

January 25, 2023
Do not do these 5 things when you’re behind schedule in delivering orders to customers

Do not do these 5 things when you’re behind schedule in delivering orders to customers

January 25, 2023
SmartPreneur

© 2020 SmartPreneur

Navigate Site

  • Home
  • Trending News
  • Radio
  • Games & Quizzes
  • TV

Follow Us

No Result
View All Result
  • Home
  • Trending News
  • Radio
  • TV
  • Hustle Life
  • Brand Insights
  • Profiles
  • Game & Quizzes
  • Weekend Teaser

© 2020 SmartPreneur