In the first part of this article, we shared with you the benefits of going digital with your business, how to plug into the digital spaces your customers are present and creating as well as using a website to benefit your business. We’ll continue with more ways you can utilize the digital space to its full advantage.
Let’s assume that your business is now online, perhaps thriving with authentic contents on your website and social handles, what do you do to know accurately how you are doing? The answer is data analytics. Digital tools such as Google analytics, hubspot, Facebook and co help you track and analyse your online activities as part of your marketing key performance indicators (KPIs) from impressions to engagements, website clicks, online sales, email marketing and what have you; as a business, you need these information to improve all forms of engagements with your digital audiences. Having knowledge of your digital performance will also help you devise means to improve on your business offering(s).
These days, it’s not enough to dish good services to physical customers; the unlimited opportunities available online has rendered us all lazy. Let’s just say that businesses now do better than making themselves available for customers to find them, they now seek after the customers and show them why to patronize them; in short: they do everything now!
A very key use of the digital space for your business is ACCESS TO INFORMATION. Just as you are curating relevant contents for your audience/consumers, that’s how thousands of people are creating and uploading all kinds of information online. Remember, no man is an island so, as a matter of fact, you don’t know it all as an entrepreneur and in order to keep up with developments generally and more specifically in your line of business, you need to plug in to spaces and platforms (like this one) with necessary information to grow your business. A very popular way to do this is to use the GOOGLE search engine to navigate countless pages where this information is hidden. You could access as much as online certification courses that will boost your personal skills. Being online is about the best thing that could happen to you as an entrepreneur in this era because everyone and everything you need to keep you going is in that space.