Pastor Leke Adeboye, the son of the General Overseer of the Redeemed Christian Church of God, Pastor Enoch Adeboye, recently shared his journey to making his first million. In an interview, he revealed that he made his first big bucks selling wristbands, which are made of rubber.
While many people focus on hitting it big and going after the top players in their industry, Pastor Leke emphasized the importance of starting small and focusing on the little things.
He said: “We use a lot of toothpicks in Nigeria; for example, who is supplying the toothpicks?
“Promotional gift items for those that are doing branding wristbands are just rubber. But if I sell enough of those rubbers with a very tiny margin profit of N50 or N100 at a big Christian event, it adds up.”
Here are five entrepreneurship lessons we can learn from Pastor Leke’s story:
1. Start small: You don’t need to start with a big idea or a lot of capital. Look for opportunities to start small and gradually build your business.
2. Pay attention: By focusing on the little things, you can find opportunities to make profit. Be observant and look for gaps in the market.
3. Look for niches: There are opportunities to make a profit in unexpected places. For example, Pastor Leke found success selling wristbands at big Christian events.
4. Be patient: Making a million takes time, and success rarely happens overnight. Keep working hard and stay focused on your goals.
5. Embrace entrepreneurship: Anyone can become an entrepreneur, regardless of their background or education. Embrace the entrepreneurial mindset and look for opportunities to create value.
To sum up, the experience of Pastor Leke Adeboye proves that becoming an entrepreneur is not restricted to affluent or well-educated individuals. By adopting the correct attitude and concentrating on minor aspects, anyone has the potential to initiate a thriving enterprise. Therefore, commencing with modest steps, being meticulous, and exercising patience could lead you to become a prosperous business owner.