The ultimate goal of every business owner is to pull clients to his/her or offer particular products or services to a potential buyer or client. To do this, a great business proposal can bridge the gap between owners and potential clients.
A business proposal outlines your value proposition, essential addons of your company, persuading a company or organization to do business with you.
Just as writing your mission and vision statements, guidelines for writing a perfect business plan must be followed strictly if you want to remain in business. These guidelines make things simpler for those who will be reading your business plan, i.e. investors, business partners, employees (sometimes), and business coaches.
SMARTPRENUER looks at essential guidelines for writing a powerful business plan:
Make it clear, concise and short
People are not ready to read a 400-page business plan. They will, however, strongly consider reading a 40 pager or something short. Well explained and detailed concisely.
Once you follow this idea, you tend to increase visibility on your plan.
Use simple language
As much as sounding polished and technical will make you look knowledgeable in some circles, try to think of the audience. While bankers and other financial players may be used to reading legalese and tough technical language, most people are not. If you intend to use your business plan as a guide to running your business (and you should), then use simple language in it. That way, even you will enjoy reading it from time to time as well as refining it.
Don’t get bogged down with technicalities: A traditional business plan would usually have been written by a business expert. However, most entrepreneurs aren’t experts in their field – at least not yet. As such, they feel as though they cannot comprehensively write an excellent business plan that can attract investors. But to begin with, do not worry about writing an award-winning business plan. You can start with a one-page business plan and build on that as you learn your business.