For you to target the right audience, first, you need to get to know them. Understand them and don’t assume they’re the same as you.
Know your website visitors. Understand what they expect from you. Figure out what they need, then provide it to them.
Be clear about what you want them to do: buy your product, request your services, make an appointment, complete a form, give you a phone call etc.
Have a clear strategy of what your goal is and how it meets your audience’s needs.
Make your website visitors feel like they’ll be missing out if they don’t make a purchase. This is usually achieved by providing time-sensitive discounts. If they don’t complete their purchase immediately or at a particular time, they are going to miss out on something great. This provokes a sense of urgency.
Word-of-mouth remains the most powerful way of advertising. This is because you trust your peers more than you trust an Ad and you are much more likely to listen to a friend encouraging you to buy a product.
A way to mimic this behaviour on your website is to display positive reviews. If possible, include people’s names, photos or even videos of customers using your product in order to help your visitor identify with them. You can also display your business registration document, any awards, press releases, etc to prove you’re credible and not a scam.
Depending on your product, you can also promote novelty. Humans usually get excited about new products they think will be a solution to their problems.
Storytelling is another trick that could help. Tell your audience a story instead of simply selling them a product. Share stories to back the reason for making and selling your products. This way, people are able to relate and connect more. They buy into the story. Create an experience and have people nod in agreement with you.
Create a relationship. The best brands are those which can create a relationship with their audience. In your correspondence with your audience, be personal, fun, and engaging. Always respond to their questions right away, whether they come by emails, phone calls, tweets or instant messages.
A blog is a great place where you can communicate with your audience in a more relaxed manner. Talk to them and share your insights. Show your friendly, side.
Don’t be afraid to share your failures as well as your successes as long as this doesn’t destroy your brand and your efforts.