The problem with running a small business is that it is sometimes or most times not taken seriously. Some people including customers, prospects, employees, family and friends might fail to see the potential of the venture. This can be properly handled by changing a few aspects of a business, an entrepreneur’s habits and personality.
With the following points, owners of small businesses could transform the perception that some may have about them and be taken seriously.
Not being true to your word
Trust is crucial in every business regardless of size and lying is one of the quickest ways to destroy trustworthiness. A lot of entrepreneurs tend to make promises that they cannot keep; when it is time to deliver, they fail.
Staying true to your word makes it easy for your clients and prospects to believe in you and your future promises. As a tailor, you should not tell a client that their outfit would be ready just in time for an event that they plan to attend when you know that you still have other pending work and might not be able to meet the deadline. If you decide to take this route, you either end up with no dress at all to present to the client due to time constraints or the quality of sewing is affected. Be realistic and let your clients know what is possible and the things that are out of your control. This does not mean that you are not skilled enough, it only shows that you know what the scope of work entails. Doing this would help you manage customers’ expectations, and make them see you as reliable and trustworthy.
Whether you are selling and providing services from a kiosk or an office, you should establish professionalism in your affairs. Being professional could range from registering your business name to having your business cards or simply ensuring that you provide an exceptional customer experience.
The least you can do is conduct yourself professionally with anyone you meet because this could have a lasting impression and build credibility.
Professionalism also relates to confidence which is a must-have character trait of entrepreneurs in all industries and of all scales. The more confident you are about your business, the more others are willing to take it as a legitimate venture. If you come across as unsure, clients will not engage in any transaction with you. Hence, confidence plays a pivotal role in business especially if you want to be taken seriously.
What we mean here has nothing to do with wearing a suit and tie. The main point is that nobody will take you seriously if you pay little or no attention to your appearance. Even if you run a roadside business, you should look neat and approachable.
If you have employees, they should also look presentable as they go about their daily tasks since they are representatives of your business. If you own a barbing salon with workers, for instance, It might be a good idea to have a uniform they could wear. This way, clients will understand that you are serious about your business and it will make them take your business seriously too.
Know your industry
It doesn’t matter the type of business you do; it’s important to research it thoroughly. When others question your knowledge about your industry, you should answer with confidence and leave no room for doubt. The more knowledgeable you are about your craft, the easier you’ll find it to earn respect. When customers come around, you should be able to help them make informed decisions concerning what they intend to purchase, how they will benefit from bought items and why you are the go-to person for such things. Doing this could boost customer retention and trust.
Taking your business seriously so that others around you can do the same is critical to the success of your small business. The good news is that it is something that can be done if you, as an entrepreneur, are willing to put in the effort to see it happen. The ball is in your court!