The Nimbus Aid Project, an impactful initiative by Nimbus Media Limited, recently provided a substantial boost to 20 women entrepreneurs, offering N40 million in advertising support. This initiative aims to elevate their brand visibility and credibility, empowering them in the business sphere.
During the award ceremony held in Lagos, Mr. Wale Adegoke, CEO of Nimbus Media Limited, underscored the pivotal role played by women-led businesses, acknowledging them as the cornerstone of our nation. He stated, “Their unwavering commitment and determination have allowed them to overcome challenging circumstances. They deserve not just praise but also our collective support.”
Uche Uzoebo, Chief Stakeholder Engagement Officer of SANEF Nigeria, emphasized the profound impact of establishing sustainable and inclusive business ecosystems on society. She emphasized, “By actively promoting and supporting women-led businesses, we foster economic growth and champion gender equality and social progress.”
Dr. Bunmi-Kole Dawodu, Lagos State Manager of SMEDAN, in his keynote speech titled “Economic Impact of Women-led Businesses: A Public Policy Perspective,” highlighted the significant global influence of women-led businesses. He stressed the critical role they play in job creation and economic growth.
Quoting a McKinsey report, he noted that if women’s participation in the economy matched that of men, the world’s Gross Domestic Product would surge by 26 percent. He added, “Women-led businesses also boost local economies and tend to be more community-oriented. They contribute to closing the gender gap.”
Dr. Dawodu acknowledged the challenges faced by female entrepreneurs, including access to capital, resources, and networks. He emphasized the need for gender-sensitive policy programs to support the progress of women-led businesses.
He shared, “In 2023, 70 percent of SMEDAN programs are targeted towards women, and we aim to continue this focus in 2024. We want to provide more access to women in our programs, as it has proven highly beneficial, and we intend to sustain this effort as an agency.”