Research has shown that SMEs contribute 48 per cent of national GDP, account for 96 per cent of business and 84 per cent of employment. This significant contribution of SMEs to the Nigerian economy has been affected harshly by the ongoing COVID-19 pandemic.
The development made Pop Central, a media platform in Nigeria, to launch SME Ad Grant – an initiative that will avail small businesses the opportunity of free exposure on live television.
The media platform is giving verified Small and Medium Enterprises in Nigeria N388,000,000 worth of free advert grants via its station, Pop Central TV, DStv channel 189.
The grant to the SMEs will act as boosts to enable them to create the needed visibility in Nigeria and across Africa to promote their products and services as they navigate through the current pandemic.
Pop Central is partnering with FAYA, an Adtech company that simplifies and unifies the way to trade media advert inventory, to disburse the grant to the SMEs.
Yinka Obebe, Chief Executive Officer, Pop Central, said: “The SME Ad Grant is aimed at helping small and medium-sized businesses recover from the reverberations of the COVID-19 pandemic.
“We are giving away N388 million worth of free advert grants to verified SMEs in Nigeria who are the engine that runs the economy.
“Verified SMEs are those that have been duly registered with the Corporate Affairs Commission in Nigeria; they are eligible and can apply for the SME Ad Grant via the link on our website.”
TV advertising as a premium complementary marketing platform is effective for SMEs who need to promote and aim to market a product or service.
SMEs who will take advantage of the SME Ad Grant by Pop Central will be able to target and capture their audience, reach and build trustworthiness with a wide audience and cushion the difficulty that most SMEs are experiencing this year.
To apply: Follow the link HERE