Avoid these red flags and see how your conversion rate spikes up
As a business owner, you can post beautiful designs and reels for months without making any sales. Worse still, you can lose some existing customers over time. What are the red flags? What are you doing on your social media account that may be chasing your customers away?
Your social media account is the first impression a customer will have about you, and how impressed they are will determine if they ever place an order or send a DM. First impressions matter, and they stick for a long while after. Here are some red flags you should avoid on your social media handles so that you do not end up wasting money on ads and promotions.
MILITARY RULES
If your bio contains clauses like; No refund ❎ ; No DM; No WhatsApp messages; No exchange/swap; Payment validate orders; and the likes, you may be scaring off your customers. Such clauses need not necessarily be stated in your bio.
For starters. Once people see no refund, they get skeptical about the business. They wonder if there is really any product, or if it is a scam. In the best scenario, they would probably conclude that you are selling fake products or you cannot vouch for the quality of your products. Although it is necessary to have terms and policies guiding your business, you don’t need to sound unwelcoming. You can politely state them in your messages when a conversation has been initiated.
Your bio should contain welcoming statements and assurances that would assuage people’s doubts, not magnify them. Let your bio be as friendly as possible e.g. Welcome to our page 🙋 ; Your registration number RC: 3400521. You can add funny clauses that excite some curiousity like; Shoes can change your life, Cinderella is proof!
You can add a sort of testimonial or social proof like “Helped 50+ clients find their feet mate” or “helped 50 business owners sort out their account and bookkeeping needs”. You can add some word of encouragement, like; Try a new pair of shoes today! Or visit our store to see available products!
PRODUCT CENTRED POSTS
When people come to your pages, what can they find there? Are all your posts simply about your products or services? Do you have other human contents that your target market can relate to? Do you have reviews and testimonials? If all you have is the “available in size 42/40, available for pickup, sold” kind of posts, people might not be as responsive as you expect.
You should have social proof on your social media pages as well. Reviews and testimonials from customers who have patronized you already. Where applicable, tag them in your posts. No one wants to buy a product that nobody else has bought or is buying. Posts of reviews and conversations with other customers shows that there are already people engaging with your brand. And it encourages others to buy from you too.
NO HUMAN FACE
We want to see your face! Try out your products and rock it for us. For some reason, research shows that brands that are associated with a face sell more than those that do not have a face associated with it. You don’t have to pay a top model out there. Be the face of your business. Be the model. If you are not showing us proof that you are using the product, then why should we use it? At least, once in a while try showing your customers a face. Show them the behind-the-scenes of you packaging orders, how-to tips for your products, how valuable your products are etc. Share valuable and relatable content.
It is imperative that a human figure is attached to the brand.
DELAYED RESPONSES
Not every product inquiry will end in an instant purchase. But this is no reason to delay responses. Some customers will chat you up when they need a product urgently. Others will chat you up just to make enquiries. Respond to all chat messages within minutes. There is no way to tell when it is a thing of urgency for the customer. Do not wait until you have customers commenting under your posts that you have not responded to their messages. This can be a major put-off to new clients, and even when they make a first purchase, it could reduce the percentage of returning clients. Always keep your notifications on, even if you are offline.
This is so annoying especially when you love the product so much and you need it in an emergency. Every customer is important, so you need to take their enquiries seriously.
PRICE INCREMENT WITH NO ADDED VALUE
The state of the economy is affecting everybody in one way or another and it has moved you to skyrocket your prices despite it is at your customers’ detriment. Try to look at it from your customer’s perspective. Would you still continue to be a loyal customer to yourself with the new price? If not, read up how to repackage your product offering for price optimization to see thoughtful values you could add to your brand, to keep your customers.
These are a few noticed red flags you should avoid at all costs. Kindly share if you found it helpful.
