Big Brother Naija season 6 is here. It feels like it was just yesterday that Laycon won the 5th edition of the show, going home with ₦30 million cash prize and ₦55 million worth of prizes.
Multichoice Nigeria, a subsidiary of Multichoice Africa, owner of the Big Brother Naija franchise has announced a staggering ₦90 million as the grand prize for the winner of season 6 of the reality TV show.
The grand prize makes this season the biggest since its debut back in 2006 and the highest prize for a reality TV show on the continent. It is also N5 million more than the 2020 grand prize.
Organisers plan bigger and better each season for their hungry audience. Viewers always anticipate the show and the organisers have to deliver. The show enjoys massive viewership from Nigeria and other parts of the world. Fans vote every week to keep their favourite housemates in the show. Engagement is huge on all social media platforms.
I no Understand Naija Youths.
Big Brother Naija:
Erica caught on camera having sex with Kiddwayya
Comments — 60,700
Likes — 103,000
Shares — 70,800
Nigerian Govt signs power generation contract with Siemens to boost electricity.
Comments — 4
Likes — 2
Shares — 6 pic.twitter.com/z6sB14yKZD
— Charly Boy Area Fada 1 (@AreaFada1) August 10, 2020
The show is popular no matter the perspective. Conservatives oppose and hold conversations about how it is ‘immoral’, promoting nudity, violence, and other forms of unacceptable behaviours. Protagonists celebrate it as good TV material, possessing immense entertainment value, showcasing the true characters of people from different backgrounds.
As a small business owner, there are lots of lessons to garner from the Big Brother Naija show. There are people who believe in your business goals and there are others who will not buy your idea, either way, your business is opening up an avenue for conversations and critical thinking to enable you forge ahead. It’s one thing to set your business objectives and it’s another thing to know how potential customers will react to it. Whether accepted or rejected it’s a lesson and a plus for you. But be careful, do not ignore the discouraging comments, be open minded, welcome constructive criticism, take notes and utilise them
During the prize presentation to rapper Laycon last year, Betway and Guinness, major sponsors, admitted to having a profitable partnership. Despite the pandemic and accompanying economic challenges, Chris Ubosi, Local Director at Betway, said the betting company considered the history and popularity of the show and went ahead to invest.
Why is the show popular? It’s unfiltered though there are rules to guide the housemates. Viewers find it relatable. Choose to speak to your customers and relate on their level.
The Big Brother Naija show is so relatable. You will find drama, relationships and controversies. Viewers get to see a piece of themselves in each housemate or atleast see likeable values in one that they admire and they become a fan of that particular housemate. The lesson here is that you must understand your customers, study their behaviours, their preferences, their social, cultural and religious biases. This way you will know how to serve them better and draw them closer to your brand even without their knowledge. Your brand message should speak to your clients. They should feel like your brand or business was tailor-made for them, establish that connection and they will be loyal. Share humane contents and messages.