If you are a startup founder, small business owner or even investor, you have sure heard the term ‘Elevator pitch’. The presence of the word ‘pitch’ tells you naturally that it has something to do with selling your business idea to someone.
But, what exactly is an elevator pitch?
An elevator pitch is a concise and persuasive summary of your business or idea that can be delivered within the time it takes to ride an elevator with someone. You see where we get Elevator from now, right? Typically, it takes somewhere between 30 seconds to 2 minutes for the elevator to get to your destination floor, depending on the size of the building.
So, this tells you that an Elevator pitch should be delivered in about a minute. It is a powerful tool that can help you make a great first impression and quickly communicate your value proposition to potential investors, early adopters, customers, or partners.
When and where should you use an elevator pitch?
The answer is simple: anytime and anywhere you have an opportunity to present your business or idea to others.
Networking events are a great place to use your elevator pitch. You can quickly introduce yourself and your business to others and grab their attention with a well-crafted pitch. Be sure to have business cards ready to hand out to those who express interest in learning more.
If you have a meeting with investors, that is another time your Elevator Pitch could come in handy. Make sure to practice your pitch beforehand and anticipate potential questions that may arise.
Pitch competitions are other great places to use your elevator pitch. Be confident in your delivery and make sure to emphasize the unique value your business or idea offers.
A chance meeting or casual encounter
Even casual encounters can be opportunities to use your elevator pitch. You never know who you may meet in your everyday life that could be interested in what you have to offer. Be prepared to deliver a compelling pitch at any moment.
An elevator pitch is a versatile tool that can be used in a variety of settings to quickly communicate your business or idea to others. Always be ready to deliver a polished pitch and seize any opportunity that comes your way.
So, do you have one for your business?
If not, then you need to get the Smartpreneur Elevator Pitch worksheet to guide you. With that single sheet, you can have a one-sentence pitch, a 2-sentence pitch, and even 2-minutes pitch.