Your brand or business logo should not be overlooked. People identify with your business through your logo. This is why it’s important to carefully create or design one for your brand.
If you have already created your logo and people are not embracing it, here are the mistakes you made and should be immediately rectified:
1. You rushed the process
Designing your business logo is a delicate process. It takes a lot of time and patience to create a logo that perfectly represents your brand.
2. You didn’t consider your core values
What are your company’s values? What is your mission as a business?
3. It’s complicated
Sometimes less is more when it comes to designing your brand logo. Go for something that’s easy to comprehend, something simple and that will be recognisable.
4. You didn’t make it unique
It’s almost impossible to create something truly unique, but with any logo proposition you should check it against other logos and trademarks
5. You didnt test it
Approach a test group, show them your newly created design to get their feedback.