More than 100 customers became instant millionaires across the country on Wednesday in the ongoing Dangote Cement Plc Bag of Goodies Consumer Promo Season 3.
The company disclosed this in a statement by Mr. Anthony Chiejina, Group Chief Branding and Communication Officer, Dangote Industry Ltd on Thursday in Lagos.
According to the statement, in Lagos alone, five customers won five million naira each, while 12 others won one million naira each. It added that hundreds of customers were also presented with consolation prizes such as recharge cards, generator sets, freezers, refrigerators, fans, and air-conditioners, among many others.
It noted that while the new millionaire customers jubilated over their good fortune, there were still better days ahead for other Nigerians, as the promo would close on Oct. 31.
National Sales Director, Dangote Cement, Mrs. Funmi Sanni, said the promotion was to encourage customers to continue patronizing the product, which according to her, is the best in the country, in terms of quality and product accessibility. She stated that the company valued the consumers who were the end-users of the products. “We are here to make more of our customers instant millionaires. This is part of our Corporate Social Responsibilities (CSR) in empowering our customers and helping them to build their businesses,” she said.
Group managing director, Dangote Cement, Michel Puchercos stated that the Bag of Goodies Promo series is designed to continuously reward loyal Consumers who have stayed faithful and remained the backbone of the cement business.
Interestingly, every single bag of Dangote Cement produced daily through the promo period contained scratch cards for various gifts to be won by consumers.