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Home Ask an Expert

Ways To Use Technology Effectively In Our Business

Olakunbi-Black Tioluwalogo by Olakunbi-Black Tioluwalogo
May 13, 2021
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Ways To Use Technology Effectively In Our Business
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Technology makes things easier, faster and helps you get things done more effectively. It was created for your benefit so take advantage of it. There’s no need to keep suffering to do things when technology has made easy tools available to you. 

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In that light, here are a few ways you can use technology effectively in your business: 

  • Finances

Technology has created tools that will help you monitor and manage your business spending and also help you increase profit. 

– you can use an online budget tracker to help you keep tabs of your expenses. 

– You can file taxes more productively online 

– You can sell your products online too and increase your income. 

– You can use an accounting software to handle your business finances 

– You can also use an invoicing tool online so that your cost of receiving payments form your buyers are reduced. 

 

  • Customer relationship. 

Technology has created tools that assist you to build a better and stronger relations up with your customer. 

– Now, you can use social media, emails and so on to receive feedback from your customers 

– You can communicate with your customers through bulk messages or emails or your social media platforms. 

– You can create a system that aids you to respond to all their challenges and complaints. 

– You can also keep in touch with them to know what’s changing about their needs and wants which will help your business to improve or delve into other areas.

 

  • Productivity and Efficiency 

As a business owner, you should be big on this and rightfully so. Technology has created tools to this end. 

– You can use reminders and calendars to add things to your schedule and to mark important activity days that you don’t want to miss. 

– You can use to-do list applications that help you outline what you want to do for the day and how much you’ve been able to achieve. 

– You can use time tracking tools to ascertain what you do with your time and help you use it more efficiently 

– You can use project management tools to work with your employees to get things done faster, assign responsibilities and also meet deadlines. 

– You can have automated email responses for the complaints of your clients and also a process that helps you handle them in real time. 

 

  • Promotions 

Technology has made it easy for your business to be visible online which will convert to sales for you. A few ways you can exploit that is; 

– You can create social media pages for your business to advertise it to your customers 

– You can create a sales plan that you can share with your colleagues 

– You can create a blog or fancy website for your business 

– You can collect email lists of potential buyers and existing customers 

– You can send them periodic emails that keep your business in their minds. 

– You can do online advertisements that will boost your sales and attract potential buyers to your page. 

 

  • Improvement of your staff/ colleagues 

Gone are the days where training had to be so hectic which sometimes made it unproductive. Technology has made it better and ways to exploit that are; 

– You can have video and audio calls to interact with your colleagues and make sure everyone is still United with the same purpose. 

– You can offer them online courses at a discounted price or even free or charge with deadlines and assignments to submit so as to improve their performance. 

– You can organize webinars or conferences online without location being a hindrance. 

– You can communicate faster with your team members using various platforms. 

– You can share files through a platform. 

Tags: African EntrepreneursAfrican StartupsBusinessBusiness goalsEntrepreneurEntrepreneurshipFemale entrepreneursMSMEsNigerian entrepreneursNigerian startupsSME support
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Olakunbi-Black Tioluwalogo

Olakunbi-Black Tioluwalogo

A Professional Media, Entertainment and Marketing Technology executive with over 8 years’ experience in broadcasting, film making, advertising and marketing communications. Currently working at Emblue Africa as the Business Lead, Growth & Operations where my interest is in using technology and culture to aid media production and/or distribution as well as marketing execution. PhD student at School of Media and Communication, Pan Atlantic University, Lagos, Nigeria.

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