Either ways, be sure to check your website regularly to ensure that your speed is okay. Yesterday, we talked about online visibility, what it means for your business and it’s importance (Click Here). Today, we will be giving you practical ways you can make your business visible online.
- Get yourself out there.
To make your business visible online you have to bring it online. So, open a social media page (on any or all social media platforms, if you can), get your business a website and get it on the google search engine.
As much as possible, create a Facebook account for your page because it might seem like an old social media platform that people don’t use anymore but more than a million people actually use Facebook daily.
- Make sure you have premium optimization.
If you have created a website for your page, be sure to optimize your content. You can do this by using the right keywords, title and descriptions for each post. This will enhance the visibility of your business online.
- High quality content.
When it comes to search engines, they love high quality content and the ones that are not too short and basic.
You need to keep in mind that your business is not the only one on the internet. You’re not the only one who sells clothes or shoes and so your content has to be optimized if you want to gain attraction.
Another thing is that customers are aware that some business owners just do a tardy job with their website and it’s content (sometimes they are scammers and just want quick money while other times they are just ignorant or how it works).
So, when they see high quality content and you offer them the services they want and need, they’ll keep coming back and also telling their friends.
- Make it easy to share.
Not every customer has trust issues but you must realize that some do. They want to patronize and have the desire to buy, but they won’t probably because you don’t have a page or content on it.
You should factor this in for when people that have used your services want to share with their friends and others who need your services.
So, another way you can make your business visible online is to make it easy to share your stuff by putting yourself out there with quality content and then by having social media share buttons on your website for every content you put out.
Search engines will be all over your content because it will have a lot of inbound links and they love that.
- Use quality images and optimize them.
For your website and page, take quality images and if you’re not the one originating the images, make sure you find good ones that you can use.
Pictures go a long way when it comes to motivating people to buy what you’re selling. You also need to optimize those images. Search engines can’t read your pictures and so it’s better you write a description for your image and include tags to describe them.
In the description of your images, make sure you include key words because that will give your website a higher chance of popping up online when people are looking for it.
- Include your contact details and make it visible.
You don’t want to be the business owner that nobody can reach. Let people see and have your contact details, nobody wants to struggle to reach out to one business. I remember having a terrible experience trying to reach out to a mini Restaurant I had been to physically but this time I needed to contact them online and it was terrible. I got frustrated and lost interest.
On your homepage, on your social media page, let your full contact be available. This is the most important part of putting your business online- to make sales. So make sure that people aren’t looking for your details. Include your number, email and physical address if you have one.
Also, in all you do, make sure your contact details are updated regularly. One issue I had with that mini Restaurant is that they had changed all the numbers on their flyers but their flyers still had the old numbers that were now unavailable and their website was inactive and had been hijacked by scammers and was now serving warnings to anyone wanting to access it.
So, if you’ve changed your number, effect it in your contact details, on your flyers, everywhere! If you change your address, do the same. If you’ve changed your website or maybe the old one was hijacked, put your new website link in your contact details.
- Try to avoid the whole DM for price thing.
I’ve noticed that a lot of customers lose interest when they have to message you for the price of your goods on your social media.
My friends and some other people I’ve seen including myself want to make a decision on whether we can afford the item or not and feel rather somehow messaging to ask for price and then not purchase it.
So, make it easier for them. Put prices on your items. Let people make their decision of buying or not and then message you when ready to purchase. For me, once I see DM for a price, I’m not patronizing that store. I just move on to another where I can find the price and I go ahead to decide if I’m buying or not.
- Increase your website speed.
If your page is taking forever to load, chances are you’ll lose more customers because most people aren’t patient enough to wait in a fast paced world like ours.
Make it easier for them. There are various reasons why your website might be taking long to load- you aren’t optimizing high quality images or your web host is slowing you down.