The Internet and digital technologies are here to stay and they aren’t going anywhere, they will only get better. The prevalence of these technologies has changed how people buy and sell. Thus, it should be no surprise that the concept of marketing followed suit, delving into the digital world.
Marketing has always been and is still an ever-changing industry. Because of that, keeping up with trends is vital to a businsss’ ability to reach a wide audience and get their product or service out there.
Digital marketing trends change all the time, and with a new year here, it is the perfect time to make prepare for what is to come. The following points are what you need to learn more about upcoming trends and how you can fit them into your program.
Interactive Content Marketing
Audio and visual content are growing quickly and have been seeing increased importance year after year. Social media is a channel to share content like these.
With audiovisual content on social media, brands can reach consumers in an engaging way, changing the meaning of having a relationship with a brand. Consumers want to directly interact with brands, but they are also looking for excitement, which is achieved with interactive marketing.
Email is one of the most important tools in digital marketing.
With email marketing, the process can be automated, which is great for brands and ensures consistent communication between brand and consumers without much effort. It is also easy to personalize the content and frequency of email communication. In addition, emails are more personal and help create that closeness between a brand and its consumers.
Emails should be well-crafted, interactive and engaging.
Influencers are the are of the moment. They are dominating various channels of communication, especially social media platforms. The ability of influencers to help market products and services is only increasing, especially in the digital world.
These days, bigger brands are also keying into this form of marketing to reach their online audience.
There are influencers on platforms like YouTube, Instagram, and TikTok who have a tight-knit relationship with their followers or subscribers. Their relationship with their followers makes for a great marketing tool, and it is an avenue that is only expected to grow in 2022.
Marketing Via Podcasts
Podcasters can be treated like influencers, advertising through the podcaster to their audience. However, an entrepreneur can also create a podcast of their own in order to market their products and services since people enjoy podcasts from both individuals and companies or brands.
Podcasts as a digital marketing tool requires optimization through keywords, blog posts, and other SEO tactics. But with podcasting growing by the day, there is a lot to be gained from it as a marketing strategy in 2022.
Loyalty programs are no longer as effective as they once were, instead, membership programs are taking their place.
One of the reasons for this is consumers’ desire to be part of an exclusive community, to feel closer to a brand and enjoy the benefits that come with it.
Membership programs attract more people, compelling them to take action and join on their own initiative. Moreover, they pay to join, making it seem more exclusive and as if they are wasting their money if they do not utilize the benefits. Loyalty programs do not have the same urgency, so they will fizzle out in 2022.
Brands or businesses that embrace this can do many things to add value to the membership, including access to certain products, free access to programs, and other exclusive events.
Marketing Via Storytelling
Consumers want more nowadays. They want value. Having a good product is not enough. Consumers want a story, one that is directed at how a brand’s product or service benefits them.
The key is to deliver a story that tells consumers how they will benefit and succeed if they utilize the advertised product or service.
Storytelling as a form of marketing can be very complex. Stories and testimonials is a good way to go about digital storytelling. If done properly, it will elevate the relatability of your content or product, which in turn increases its value.
Omnichannel marketing gives consumers access to your goods across all channels.
This idea is not new, but its relevance has only increased to become a trend that is dominating in the market. You can see it everywhere, with marketing campaigns for a single product or brand spanning across multiple platforms, including social media, apps, emails, and more.
The pros of this marketing approach are more compared to single-channel marketing. Marketing strategies that utilize omnichannel marketing are simply more successful, leading to more consumer engagement, more purchases and higher retention rates.
When you are looking at digital marketing trends, remember that they can change quickly. These might be the trends now, but a single change can have a big impact, but as long as you are paying attention and making adjustments, you can get ahead of the game and make an impact. If you work smart with these trends, you will see desired results.