As a business owner in the 21st century, the power and impact of social media on your business cannot be over emphasized. The world is going digital and any business owner that does not join the train will definitely lose a good number of customers.
Regardless of the target age group, Nigerians are active on social media. According to Statista.com about 61.4% of Nigerians own twitter accounts and about 50% of them are active on the platform. This shows that Twitter is a very vital social media platform to businesses as a large number of Nigerians can be potentially reached.
The following are things you need to know about Twitter for your businesses:
- It is a platform to showcase your business: Just like other social media platforms (Instagram, YouTube, Facebook) Twitter gives you the opportunity to create a profile, include your business information, gain followers and interact with people who will eventually patronize your business.
- Your Brand Persona is Key: if your brand persona gives off a “overly serious”, stiff and unapproachable vibe on twitter, then your business might not thrive. Twitter users are usually smart, yet playful. They know what they want and will appreciate a persona that Is friendly and approachable. Automated responses to tweets are usually shunned at as it restricts interaction. This is twitter, you need to relax.
Overall, social media is a conversation. For a business, it’s a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs, whether they be consumers or indeed, other businesses. Twitter is a great start at achieving an online presence for your business.
