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Home Tech

Reasons Why Entrepreneurs Should Keep Up With New Technologies

Olakunbi-Black Tioluwalogo by Olakunbi-Black Tioluwalogo
May 17, 2021
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The progress in the world of technologies is rapid. It’s important for entrepreneurs to keep up with them in order to make intelligent choices of their own and not just jump on what everyone else in their industry is jumping on without research. 

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Today, we will outline reasons why entrepreneurs should actually keep up with new technologies. 

 

  • Growth opportunities 

In the world of business, competition is inevitable. There isn’t just competition against large firms but also against small businesses as well. If any entrepreneur fails to take advantage of new technologies, they will lose huge business growth opportunities to other businesses that will do just that. 

In one of his articles, Mark Hedland spoke of the reason his personal finance management company came to an end. He told about how his competitor provided users with a product that was simpler to utilize.  

 

He also stated that because his company didn’t adopt Yodlee which is a tool for financial aggregation is one of the major causes of that failure. 

So, while their competitors kept up with the trends, they didn’t and it’s clear that if they had been willing to embrace new technological trends, it would have ended differently.

 

  •  To maintain relevance 

When it comes to keeping up with new technologies, any entrepreneur that snoozes loses. Most entrepreneurs can testify that their competitors are investing in artificial intelligence and other technologies. 

This is why entrepreneurs must not ignore latest and news technological trends. To stay relevant, they must conduct proper research, study the times and adopt accordingly as it concerns them. 

Entrepreneurs also need to understand that the customers are very crucial to the success of their business. If the customers are being attracted by other competitors with better technologies and you’re doing nothing to keep them attracted to yours, they’d move on to the other firms/ businesses. 

Every customer wants to be satisfied and if they see a system that offers more satisfaction than yours, they’ll most likely migrate to that system. 

 

  • It gives you competitive advantage over others. 

When it comes to embracing new technological trends, finance seems to be a big issue for most SMEs unlike other large firms but there’s a place where SMEs have an advantage and it’s in the implementations.

What this means is that an entrepreneur doesn’t have to go through all the administrative and long processes to adopt new technology. They can afford to just hop on it. 

It’s no wonder why Facebook and others mostly acquire startups. They have realized that it’s better acquired than they are overthrown by its growth because being able to hop on née technologies that fast will boost productivity. 

 

  • It saves you money.

Entrepreneurs don’t have to bother themselves about paperwork and all those other things that take up massive cost. They can automate a lot of their processes which will help them save money as well. 

We talked about ways to introduce and use technology in different areas of your business HERE (Insert HYPERLINK). 

Entrepreneurs have the opportunity to use technology to manage their projects, meet deadlines and target, communicate with their customers and so on.

 

  • Customer satisfaction 

Customers want seamless and easy processes. They want to have easy access and a very nice experience when trying to patronize you. 

To keep them satisfied, you’ll need to keep up with new technologies that make it faster, easier and better for them. 

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Olakunbi-Black Tioluwalogo

Olakunbi-Black Tioluwalogo

A Professional Media, Entertainment and Marketing Technology executive with over 8 years’ experience in broadcasting, film making, advertising and marketing communications. Currently working at Emblue Africa as the Business Lead, Growth & Operations where my interest is in using technology and culture to aid media production and/or distribution as well as marketing execution. PhD student at School of Media and Communication, Pan Atlantic University, Lagos, Nigeria.

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