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Smartpreneur Tips: Choosing The Right Business Name

Blessing Osazuwa by Blessing Osazuwa
February 18, 2021
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Smartpreneur Tips: Choosing The Right Business Name
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Your business name is central to your business brand. Your name should work well wherever you use it – on the phone, in your logo, signage, stationery, advertisements, website, email and any other media you plan to use to reach your market.

https://chat.whatsapp.com/D6GG2NnMrwAE3s39qfyYmnhttps://chat.whatsapp.com/D6GG2NnMrwAE3s39qfyYmnhttps://chat.whatsapp.com/D6GG2NnMrwAE3s39qfyYmn

Here are seven (7) tips to help you choose the right name for your business.

1. Think about the future – Avoid words or phrases that are likely to date quickly.

2. Keep it simple – Pick a name that is easy to say and easy to spell to ensure that customers can recommend you and find you online.

3. Consider your overseas market – If you’re likely to be trading overseas, check that the name doesn’t mean anything inappropriate in the relevant languages.

4. Be creative – Don’t be afraid to come up with a name that is unique and personal to you, just make sure that it is also memorable and represents your business effectively.

5. Check out the competition – Research the type of names that your competitors have. Use this to spark ideas and find a name that will make your business stand out and attract customers.

6. Think about callers and customers – Avoid very long names and strange wordings. If you’re planning to advertise in business directories, think about using a name that appears near the beginning of the listings for your type of business.

7. Check availability – Once you have decided on a possible business name, ensure that the name is not being used by another business.

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