The suspension of Twitter in Nigeria by the federal government shows that business owners must not put all their eggs in one basket. Most businesses maintain a regular presence on social media, and the various social media platforms allow smaller enterprises to compete directly with bigger brands or companies.
The truth is that it’s risky to rely too heavily on one direction for any business strategy. Diversify and establish your business in other areas.
The recent twitter ban might not have really affected small businesses in Nigeria but imagine it was Instagram that was suspended or banned.
Today, business owners have more options, taking advantage of multiple channels will increase brand awareness and name recognition.
We do not know what would become of other social media platforms in the nearest future. Now is the time to start looking into different alternatives.
1. Start Blogging
Your blog is the place for content. And you have some more freedom with the type of content but be sure to stay relevant to your product and the interests of your customers. Traffic to your blog is great, but it will only convert to sales if you’re targeting the right consumers.
A great blog will serve as a great form of content marketing and your content can be shared and linked by similar businesses and consumers, quickly growing your brand recognition.
2. Email Marketing
Email marketing is easy, automated, and reaches a vast audience instantaneously.
Email marketing is also a great way to start A/B testing marketing results. Ideally, you already monitor every marketing campaign to determine what works best. But if you haven’t, it’s easy on any modern email marketing platform. Simply change up your title, headers, images, and copy in various ways with each email and see which tactics lead to the most conversions and engagements.
3. Start creating Informative videos
A lot of people demand and respond to videos more than other sources of media.
You don’t need to start out making professional quality videos. They can be incredibly basic technically if you’re offering helpful content in the video itself. These videos should be uploaded to your branded YouTube channel and to your website. Which takes us to our next point.
4. Build your business website and Landing Pages
Now is the time to own a website for you business. Direct existing customers there. Keep your website updated and fully functional to achieve and maintain your visibility online. Start by building your website right away using the smart and responsive Website, Ecommerce and Sales Funnel Builder, StartWeb Africa
With StartWeb Africa, you can build and launch your website without any coding knowledge. You can also start a side business by helping other brands or businesses build websites/sales funnels.